by Marlena Sullivan, Digital Editor, Exhibit City News
Today, I am pleased to announce that the Quarter 3 2024 issue for Exhibit City News is officially live, today July 3rd. You can access the edition by the link on our homepage or here. For those of you who will receive our physical print, look forward to it in the coming weeks. Hopefully you can enjoy reading it in your leisure, away from the show floor bustle by the pool or beach.
When approaching this issue, I was focused on one thing. Often times, we at ECN were tasked with asking the question: What happens next? What happens next in technology? In design? In trends and processes? Exhibit City News stands at the forefront of the industry reporting on the news you want to know and the changes that the industry is experiencing as the year progresses. I asked our team what is next in terms of tradeshow design?
While we considered many things regarding marketing, AI, and design considerations, something felt off. With all these changes happening, we began to ruminate on the people who built the shows. When it comes to design, one cannot forget the labor that makes the show happen. The two go hand-in-hand in many ways. Without the labor to make a design happen, there will be no booth. Without the designs, there is no booth to set up.
In the pages of our Quarter 3 Issue you will find insights into labor, experiential trends, design, and a love for the convention centers around the country who make our shows happen. You will hear from our experts, gain insights from those who have come before us, as well as learn about the lives of those on the show floor in the present day. Hopefully you will be inspired to continue to support your local communities and the experiential community as a whole.
Our feature article on design by Pat Friedlander, touches on experts in the field to give you ideas and unique perspectives for design. Our cover story by Chris Kappes about the collaboration between IUPAT and Miami Beach Convention Center, will remind you that teamwork makes the dream work.
Our Evolution of Tradeshow series, written by Bob McGlincy, presents it’s final part. You can read the first part of the evolution here and the second part here. Our Business Beacon and Show Floor Etiquette series continue. From the trades members who build the booths to the designers who design them, Exhibit City News is here to help you develop better experiences for those who build the shows into awe inspiring displays.
And as always, never forget: we are in the business of cultivating experiences.
