What Do We Do To Attract and Retain Young Talent
by Paco Collazo
In a sector traditionally dominated by seasoned professionals, a few companies are at the forefront of a transformation in the face-to-face marketing world. This industry, often considered one of the largest “hidden” sectors, has quietly thrived for decades, yet remains relatively unknown to the general public. With a fresh approach to management, we are not only attracting young talent but also fostering long-term relationships with these individuals by creating a supportive environment, prioritizing mental health, and valuing their contributions. This new energy is not only breathing life into our companies but is also drawing more young people to an industry that offers dynamic, hands-on work and unique opportunities.
Here’s how we’re making it happen.
Attracting Young Talent to a Hidden Gem
Despite its many years in the market, the live events industry remains relatively unknown to many. However, our innovative approach and dynamic work environment are changing that. By highlighting the unique and exciting opportunities in our industry, we are attracting more young people who are eager to be part of something special. The chance to travel, create, and innovate makes our industry an appealing option for those looking to break free from traditional career paths.
Creating a Vibrant Work Environment
Our culture is built on collaboration and respect, where every employee’s voice is heard. Young professionals are given ample opportunities to learn from experienced colleagues and are encouraged to bring their innovative ideas to the table. This balance between experience and fresh thinking is key to our success.
Prioritizing Mental Health
Happy Projects has implemented a comprehensive mental health support system. We provide time for therapy sessions and cover the associated costs, ensuring that our young employees have access to the care they need. This initiative underscores our commitment to creating a workplace where mental health is prioritized. By fostering a culture of openness and understanding, we help our employees manage stress and thrive both personally and professionally.
Encouraging Participation and Innovation
One of the most exciting aspects of our approach is our emphasis on participation and innovation. Young professionals are encouraged to share their ideas and actively participate in decision-making processes. Whether through brainstorming sessions, project leadership opportunities, or inclusion in strategic meetings, we ensure their contributions are valued and impactful. This not only empowers our young employees but also injects new energy and creativity into our operations.
Dynamic Career Opportunities
The stand-building industry is unique in that it offers a dynamic work environment far removed from the typical desk job. Our employees have the chance to travel around the country, transforming blank slates into immersive environments. There is something truly special about bringing these environments to life, an experience that is not found in many other industries. This dynamic nature appeals to young professionals who crave variety and hands-on involvement.
Long-term Career Development
We are deeply committed to the long-term career development of our young talent. Continuous learning opportunities, professional development programs, and clear career progression paths are integral to our strategy. By investing in their growth, we enhance their skills and demonstrate our commitment to their future success within the company. This long-term perspective not only benefits our employees but also ensures sustained innovation and growth.
Voices from the Industry
Our approach is reflected in the experiences of those who work in the #livecom industry. As one colleague noted, “The thing I love most about our industry is that I have been working in it for over 7 years and am still learning new things every day. I always said I never wanted a desk job. In our industry, we get to travel around the country, take a blank slate (literally), and bring immersive environments to life! There is something special about what we do that can’t be found in any other industry.”
Another shared, “The people that drive it. We’re the biggest ‘hidden’ industry, and it’s truly amazing to see how much time, effort, dedication, and talent goes on behind the scenes of these massive conventions and events.”
Conclusion
At Happy Projects, we are redefining the stand-building industry by embracing young talent and fostering a supportive, inclusive, and innovative work environment. By prioritizing mental health, encouraging participation, and offering dynamic career opportunities, we are not just hiring young professionals; we are building a future where they can thrive and lead. As we continue to grow and evolve, we remain committed to nurturing the potential of our young employees, ensuring a bright and innovative future for our company and the industry as a whole.
About Happy Projects
Happy Projects is a leader in the stand-building industry, known for its commitment to innovation, quality, and excellence. With a diverse and talented team, we are dedicated to delivering outstanding results and pushing the boundaries of what’s possible in our field. For more information, visit www.happyprojects.us or contact us at smile@happyprojects.us.
HAVE A HAPPY DAY!
This story originally appeared in the Q3 2024 issue of Exhibit City News, p. 20. For original layout or to read the full story, visit https://issuu.com/exhibitcitynews/docs/ecn_q3_2024/20.
