Beck to continue Exhibitus’ evolution into experiential marketing agency
submitted by Deborah Cox, Exhibitus
Atlanta, Georgia – Exhibitus announced the appointment of Matthew (Matt) Beck as Vice President of Creative. Since 2015, Beck has served as the Company’s Creative Director, leading an award-winning experiential design team with innovative strategies.
Beck’s background in Industrial Design, Art History, and Yacht Design provided a solid foundation for his career in experiential marketing. He started his career as a Yacht Designer where he
specialized in the exterior styling and performance development of large pleasure craft, some of which have won international yacht design awards. In 2020, he was selected in that year’s Class of EDPA Future Leaders. As described by EDPA, “The EDPA Future Leaders Program honors the best and brightest young professionals who are already making a difference with their day-to-day contributions and thought leadership.”
“For the past ten plus years, Matt has been the driving force behind delivering the best in creative solutions as Exhibitus has evolved to meet the changing demands of clients’ experiential marketing programs,” said Brad Falberg, President of Exhibitus. “I am excited and grateful to have Matt’s talent and voice at the Exhibitus executive table as we continue to capture even greater success for our clients and our company.”
Beck expressed his enthusiasm about the evolving impact of live events on business outcomes. “The world of experiential events is more important now than it ever has been. Our custom-crafted experiences are instrumental in responding to cultural trends and are making a profound mark on today’s business results,” said Beck. “My talented team of multi-disciplinary creatives continues to innovate and sharpen our tools in an ever-changing landscape of brands, messages and tastes. I look forward to continuing to shape our clients’ interactions with their audiences for meaningful impact and maximum fulfillment.”
Beck has spoken at a number of industry events including ExhibitorLIVE and Exhibitor FastTrak sessions on “Improving ROI Through Smart Design” and “Apply Design Thinking to Improve Program Results.” In addition, he participates in mentorship programs through Bemidji State University and FIT in New York and is involved in outreach and recruitment with Auburn University and Savannah College of Art and Design just name a few. Matt works with the EDPA in future workforce efforts and has attended Legislative Action Day through the ECA as an advocate for the live events industry.
Matt is an Alum of the University of Kansas and an avid lifelong Jayhawk fan.
About Exhibitus
Exhibitus is an award-winning experiential marketing agency offering strategy, environment design and fabrication, innovative engagements, and event measurement programs. Driven by the philosophy that ‘Design Matters,’ our experiential marketing programs connect, engage and inspire audiences.
Headquartered in Atlanta with offices in Chicago, Phoenix, New York and Orlando, Exhibitus’ clients include Acuity, AGCO, ConvaTec, Georgia Pacific, Delta TechOps, Flock Safety, Lexus, Mimaki, Sandvik, Snowflake, Toshiba and Unifi.
For more information, go to: www.exhibitus.com
