by Exhibit City News Staff
The tradeshow and tourism industries lost a titan with the passing of William “Bill” McGowan, Jr., on December 18, 2024. At 89, Bill left an indelible mark on Indianapolis, shaping its identity as a hub for conventions, tourism, and amateur sports during his tenure as CEO of the Indianapolis Convention and Visitors Association (ICVA, now Visit Indy) from 1984 to 2002.
Bill’s leadership spearheaded the development of landmarks and initiatives that transformed the city. He was instrumental in bringing the Colts to Indianapolis, ensuring the city hosted its first NCAA Men’s Final Four in 1980, and securing the National Sports Festival in 1982 and the Pan American Games in 1987. His vision played a vital role in the creation of the Hoosier Dome, the expansion of the Indiana Convention Center, the rise of White River State Park, Circle Centre Mall, and Conseco Fieldhouse (now Gainbridge Fieldhouse).
During his nearly two decades at the ICVA, Bill helped grow Indianapolis’ convention and tourism industries significantly, attracting annual events like the Fire Department Instructors Conference (FDIC), which continues to be a cornerstone event for the city.
Reflecting on Bill’s impact, Leonard Hoops, President and CEO of Visit Indy, said, “We are grateful for Bill’s vision and leadership, knowing that everything we do today was built on his very broad shoulders.” Hoops also shared a personal memory of Bill’s unwavering support: “Bill was the first person to call me when I was named the CEO of Visit Indy in March 2011. I can vividly remember seeing his name pop up on my desk phone’s caller ID screen while still in San Francisco.”
Celebrating a Life of Leadership and Service
Born on October 16, 1935, Bill was a lifelong Indianapolis resident and graduate of St. Joan of Arc Catholic School, Cathedral High School, and the University of Notre Dame. After earning a degree in finance, Bill began his career in banking, serving as Vice President of Real Estate at American Fletcher National Bank and later as President and CEO of Fidelity Bank of Indiana.
In 1984, Bill transitioned to lead the ICVA, where he spent the next 18 years executing initiatives that elevated Indianapolis onto the national stage. Alongside his trusted Executive Assistant, Linda Heiden, Bill navigated challenges with diplomacy and precision, building lasting partnerships that fueled the city’s growth.
Bill’s efforts earned him the prestigious Sagamore of the Wabash Award from four Indiana governors and induction into the Destinations International Hall of Fame in 2022. Visit Indy also established the Bill McGowan Leadership Award in his honor, recognizing individuals whose leadership and vision have shaped Indianapolis’ tourism landscape.
“Bill never sought the spotlight but always elevated those around him,” said a longtime colleague. “He ensured that the city’s successes were shared victories.”
Family and Friendship at His Core
Bill’s personal life reflected his deep love for his family, faith, and friends. He was married for 63 years to Joan Frey, whom he met when she was a microbiologist at Eli Lilly. Together, they raised three children: Bill Jr., Tom, and Kathleen. He adored his ten grandchildren and found joy coaching his children’s basketball teams, often alongside his friend and Indiana Pacers legend, Jerry Harkness.
A devout Catholic, Bill was a dedicated supporter of St. Luke Catholic Church, Cathedral High School, and the University of Notre Dame. His involvement included serving as President of Notre Dame’s National Alumni Association and as a trustee of the Raclin Murphy Museum of Art.
Bill was also a member and past president of The Hundred Club, an organization that supports families of fallen first responders. One of his favorite sayings captured his humility and faith: “If you want to get close to God, spend time with the Little Sisters of the Poor.”
The Tradeshow Industry’s Benefactor
One of Bill’s most enduring legacies is the significant growth he brought to Indianapolis’ convention and tradeshow industry. His efforts to expand the Indiana Convention Center and add a network of connected hotels transformed the city into a top-tier destination for large-scale events.
Among the citywide conventions Bill helped secure, the FDIC remains a marquee event, drawing tens of thousands of attendees annually. Bill understood the importance of creating an infrastructure that catered not only to leisure travelers but also to professionals seeking a seamless, engaging experience.
His creation of the Recognition of Service Excellence (ROSE) Awards in 1991 showcased his belief in celebrating the hospitality workers who directly shaped visitors’ experiences.
A Legacy
Bill’s influence extended well into his retirement. The William and Joan McGowan Endowed Scholarship supports students pursuing careers in tourism at Indiana University Indianapolis, ensuring that his passion for the industry continues to inspire future generations.
Bill is survived by his beloved wife Joan; children Bill Jr. (Michelle), Tom (Jennifer), and Kathleen (Michael Smith); ten grandchildren; and his sister, Marybeth Crossin. He was preceded in death by his parents, brother Hugh McGowan, and granddaughter Kathleen Joan McGowan.
A memorial mass was held at St. Luke Catholic Church on Monday, December 23. In lieu of flowers, please honor Bill’s memory with a contribution to the Little Sisters of the Poor Indianapolis, the Raclin Murphy Notre Dame Museum, or the IU Indy-William & Joan McGowan Scholarship Fund.
Bill’s legacy is etched into the fabric of Indianapolis. As Leonard Hoops poignantly stated, “Bill championed Indy before, during, and long after his nearly two decades running our destination management organization. His unwavering support and vision for this city are irreplaceable.”
