(The Gen Z Report 2025, a study by The Harris Poll and Freeman, explores how Gen Z values live events for career growth and real-world connections in an increasingly digital world.)
Digital-Native Generation Seeks More Face-to-Face Opportunities
by Mark Hebert, Exhibit City News
Despite growing up in a digital-first world, Gen Z professionals crave real-world connections to advance their careers. A new report from The Harris Poll, in partnership with Freeman, reveals that 91 percent of Gen Z workers feel technology has made them more isolated in their companies and industries. While they value digital tools, 69 percent want a better balance between technology and face-to-face interactions.
Tech Reliance Creates a Workplace Disconnect
Many companies emphasize digital engagement, but 79 percent of Gen Z employees feel organizations focus too much on technology instead of fostering in-person connections. This sentiment isn’t unique to Gen Z—Millennials (90 percent) and Gen X (93 percent) also report feeling isolated by technology.
Additionally, Gen Z professionals recognize that social media can contribute to disconnection. Half of those surveyed wish social media played a smaller role in their daily interactions.
Gen Z Falling Behind in Career Success and Networking
Compared to older generations, Gen Z professionals feel less successful in their careers:
- Only 57 percent say they feel successful in their jobs (vs. 70 percent of Millennials and 66 percent of Gen X).
- They have fewer strong business relationships (16 vs. 21 for Millennials and 40 for Gen X).
Despite these challenges, 86 percent of Gen Z professionals acknowledge that in-person networking is vital for career growth. They also want companies to invest more in events that help build professional connections.
Live Events as a Solution for Career Growth
Gen Z professionals see live events as critical for personal and career development:
- 91 percent believe attending live events improves interpersonal skills.
- 89 percent say networking at in-person events builds professional confidence.
- 86 percent agree that live events are essential for career advancement.
To meet these needs, companies should allocate more funding to in-person experiences. In fact, 73 percent of professionals—across all generations—want greater investment in live events.
How Event Planners Can Engage Gen Z
Organizations and event planners can create impactful experiences by:
- Personalizing events to match Gen Z interests and aspirations.
- Facilitating networking through structured meetups and career panels.
- Encouraging real-world interaction rather than relying on digital tools.
- Expanding networking opportunities beyond traditional happy hours.
- Using technology strategically to enhance rather than replace in-person engagement.
- Investing in Gen Z-focused programming to support skill-building and career growth.
Bottom Line
Gen Z may be the most digitally immersed generation, but they value face-to-face interactions more than many assume. Companies that prioritize live events and real-world networking will be better positioned to engage and retain Gen Z talent.
