submitted by Travis Stanton, The Experiential Design Authority
The Experiential Design Authority announced the winners of this year’s CES BOSS (Best of Show Stand) Award winners last night during an event in Las Vegas hosted by Exhibit City News. The awards honor the top-ranked exhibits from the 2025 Consumer Electronics Show.
Winning a Gold Award for first place was the exhibit for LG Electronics, which embodied the theme “Live Beyond” through distinct zones representing a complete day: morning, noon, and night. Collectively, the zones demonstrated how the brand’s AI-powered innovations enrich users’ daily routines. The macro narrative helped attendees make sense of the 41 core components the brand had on display at CES, including vehicle sensing, communication, and lighting technologies.
Designed by LG and fabricated by Czarnowski, the exhibit impressed attendees and BOSS Awards judges alike, the latter of which referred to the experiential space as immersive and engaging, noting the well-integrated technology, strong thematic storytelling, consistent branding, and showstopping element in the form of a kinetic transparent OLED display. In the words of one judge, “Iconic visual elements were seamlessly woven into an unforgettable experience. The details were carefully considered and well executed, showcasing a remarkable level of meticulous attention,” while another added, “Every element worked in harmony to create a cohesive and impactful brand experience.”
Second and third places went to Waymo and SK, respectively. One judge had this to say about the Saarinen TWA-inspired Waymo exhibit: “I love everything about this exhibit experience. Organic shapes accent almost every detail giving it a modern, futuristic appeal that showcases the product nicely, and the wooden details throughout were a brilliant, beautiful, tactile touch.” Meanwhile, one judge called SK’s exhibit “an absolute standout,” specifically lauding the space’s impressive design, captivating interior, and immersive experiences. Rounding out the top five were the exhibits for Samsung Electronics and Ring, both of which earned Gold Awards as well.
“These winners represent the best of the best from this year’s Consumer Electronics Show,” said Travis Stanton, Director of Strategy at Storylink Creative and Executive Director of The Experiential Design Authority. “In many ways, they represent the future of the experiential marketing and design industries, providing a peek inside the crystal ball of where the exhibit-design industry is likely headed.”
Silver Awards, representing exhibits in sixth through tenth place, included Scout Motors, Hisense, Xreal, Bosch, and Kubota North America, respectively, with the remaining 20 finalists (ranked 11th through 30th) being recognized as Bronze Award honorees. Additionally, a Bronze Award for Honorable Mention was presented to TCL Corp., and this year’s People’s Choice Award winner (chosen by popular vote on the Exhibit City News website) was Oshkosh Corp.
In terms of companies associated with the design and/or fabrication of this year’s award-winning stands, Czarnowski was associated with four projects, including LG, which earned First Place. Meanwhile, MC2 and Dreamcraft were both involved in three projects each, with Dreamcraft playing a role in the Waymo and SK stands, which won Second Place and Third Place, respectively.
“The Experiential Design Authority is proud to play a role in spotlighting exceptional experiential design, and we look forward to our BOSS Awards becoming a staple of CES, as well as many other domestic and international events moving forward,” said Stanton, who recently began accepting entries into the organization’s ExSys Awards (which honor exhibits designed using pre-fabricated system-based components), as well as The Experiential Design Authority’s upcoming World Expolympics competition, which will recognize the most exceptional experiential designs on display at the 2025 World Expo in Osaka, Japan.
For more information on the BOSS Awards, visit: https://www.experientialdesignauthority.com/best-of-show
For images of all 30 finalist can be viewed here: https://exhibitcitynews.com/boss-awards/
About The Experiential Design Authority
Comprising a collective of industry leaders and champions of experiential marketing and design, The Experiential Design Authority serves as a governing body overseeing a number of international competitions, including the BOSS Awards, ExSys Awards, and World Expolympics. The organization is committed to fairness and transparency, as well as the value of professional competition and the goal of giving back to the next generation of experiential design professionals. For more information, visit www.experientialdesignauthority.com.
