submitted by Isabella Turner, Pumpkin PR
New York– Sparks, a leading global experiential agency, is launching its CMO Dinner Series, Game Changers: Redefining Brand Activations at Sporting Events. The dinner series is being run in partnership with POSSIBLE and Outstanding in the Field with an annual tentpole marketing industry event taking place at the Fountainblue April 28th – 30th, 2025. The brands set to attend the dinner include Invisalign, Salesforce, Canva, Siemens, Under Armour, Puma, Shutterstock, and more.
The CMO Dinner Series kicks off with an invitation-only evening hosted in Miami. This unique beachside dining experience, curated by James Beard-nominated and current Top Chef contestant Chef Tristen Epps, will bring together brand leaders and innovators in brand activations, experiential marketing, and sports sponsorships. From exploring emerging trends to unpacking the key moments that build momentum, attendees will gain unparalleled insights into how brands can effectively elevate their presence in the world of sports.
They will delve into the evolving landscape of brand activations at the world’s most iconic sporting events, including the Super Bowl, FIFA World Cup, Las Vegas Grand Prix, and LA 2028 Olympics.
Guests will enjoy top-level conversations, insightful discussions, and valuable networking opportunities – all while indulging in a chef-prepared meal set in a breathtaking outdoor environment.
Sparks’ partnership with POSSIBLE and Outstanding in the Field reflects a shared commitment to fostering meaningful experiences. Together, these three trailblazers bring unique strengths to the table. Sparks will bring decades of expertise in creating award-winning, immersive brand experiences. Outstanding in the Field redefines dining by hosting farm-to-table meals in extraordinary outdoor locations, celebrating sustainability and local producers. POSSIBLE extends the conversation by offering guests a deeper opportunity to engage, granting qualifying dinner guests a complimentary VIP pass to their renowned three-day thought leadership conference for marketers.
Through this collaboration, the CMO Dinner Series will integrate cutting-edge brand activation discussions with unforgettable culinary adventures, giving attendees an inspirational platform to connect and inspire.
“Brand activations at major sporting events offer a unique opportunity to engage passionate fans and connect with an already enthusiastic audience. With the U.S. hosting an unprecedented number of tier 1 sporting events over the next 36 months, brands have exceptional opportunities to make their mark,” said Kristy Elisano, Chief Marketing Officer at Sparks. “Our exclusive dinners bring together brands, teams, and activation experts to forge relationships that can revolutionize brand activations. By connecting these industry leaders, we’re fostering collaborations that will elevate sports marketing to new heights.”
Request your seat at this pivotal gatherings to be part of the conversation shaping the future of sports activations at http://www.thecemodinnerseries.com
About Sparks
Sparks is a leading global brand experience agency specializing in the design and execution of award-winning experiences that connect brands with their most important audiences. Known for creativity, innovation, and flawless execution, we deliver experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world. As the experiential marketing agency line of business within Freeman, Sparks brings a unique blend of strategic insight and executional excellence to every brand activation, corporate event, and trade show exhibit. Learn more at www.wearesparks.com.
About Beyond Ordinary Events, Inc./POSSIBLE
POSSIBLE is the premier marketing event, owned and organized by Beyond Ordinary Events, Inc. (a Hyve Group Company), and is curated specifically for the greater marketing ecosystem, including brands, technology, digital, media, culture, and more. Powered by the omnichannel expertise of MMA Global, the third edition will take place on April 28-30, 2025, at the Fontainebleau Miami Beach. Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE is the centerpiece for the entire marketing, media and tech community to network with industry peers, share ideas, present visions, create business opportunities and discuss mutual challenges. Conceived, created and led by Co-Founder Christian Muche, POSSIBLE is fast becoming the cornerstone marketing tentpole event of the year. Register to attend at possibleevent.com.
About Outstanding in the Field
