(An exhibitor demonstrates AI-powered retinal imaging technology on the show floor at Vision Expo East 2025, showcasing how mobile diagnostics are reshaping modern eyecare. Image courtesy of Vision Expo East.)
Trade Shows, Theme Parks Drive April Momentum
Orlando’s Event Season Heats Up with Trade Shows, Tourism Growth, and Theme Park Expansions
April is shaping up to be another high-impact month for Orlando, with 17 trade shows on the calendar and major developments across the region’s tourism and entertainment sectors. From a billion-dollar hotel expansion tied to Universal’s upcoming Epic Universe to SeaWorld’s 1,000th manatee rescue and a new $90 million coaster at LEGOLAND, the region continues to evolve as both a business and leisure destination. With trade shows drawing tens of thousands and infrastructure upgrades nearing completion, Central Florida remains firmly on the radar for travelers and industry professionals alike.
Orlando to Host 17 Trade Shows in April
Orlando will see 17 trade shows this April, bringing thousands of professionals across industries like tech, healthcare, and aviation. Among the largest is Coverings (April 29–May 2, Orange County Convention Center), the tile and stone industry’s top event, expected to draw more than 26,000 attendees and 1,000+ exhibitors. Ellucian Live (April 6–9) brings 8,500 higher ed IT professionals, while SPIE Defense + Commercial Sensing (April 13–17) returns with 6,000 attendees. Other notable shows include TSIA World: Interact, ASA’s On Aging Conference, and WATS for aviation training. It’s another packed month for Central Florida’s convention calendar.
Vision Expo East Wraps Inaugural Orlando Run with New Features
Vision Expo East made its Orlando debut February 19–22 at the Orange County Convention Center, drawing attendees and exhibitors from across the optical industry. The show featured over 300 exhibitors, 270+ hours of CE sessions, new experiential zones, and keynote speakers including Venus Williams. While many praised the modern venue and networking opportunities, exhibitors cited noticeably lower attendance and fewer leads. Organizers acknowledged the feedback and pledged improvements for 2026. Vision Council CEO Ashley Mills noted that 44 percent of attendees were first timers, reflecting growth potential as the show settles into its new Florida home.
LEGOLAND Florida Announces $90 Million Indoor Coaster for 2026
LEGOLAND Florida is investing $90 million in a new “first-of-its-kind” indoor roller coaster, set to debut in 2026. Developed with the LEGO Group and Merlin Entertainments, the immersive family attraction will blend interactive storytelling and ride technology, marking the largest in-park investment in LEGOLAND’s history. Aimed at families with children ages 2–12, the ride’s exact details remain under wraps, but officials promise an unprecedented experience. The news follows the upcoming launch of the SEA LIFE Florida Aquarium, opening May 23, 2025, giving families even more reasons to return to the Winter Haven theme park.
Universal Orlando Opens Terra Luna Resort Ahead of Epic Universe Launch
Universal Orlando has opened Terra Luna Resort, its second new hotel serving the upcoming Epic Universe theme park. The 750-room property welcomed guests on March 25 and sits across from sister hotel Stella Nova, which opened in January. Both are Prime Value Hotels operated by Loews and feature sleek, mid-century modern design with bright, minimalist lobbies. Terra Luna is just south of Epic Universe, which officially opens May 22. Alongside Universal Aventura Hotel, the trio offers affordable accommodation with early park admission perks, expanding Universal’s capacity as excitement builds for its newest theme park.
Loews Invests $1 Billion in New Hotels for Epic Universe Launch
Loews Hotels is making its largest expansion yet with three new Orlando properties tied to Universal’s Epic Universe, opening May 22. The $1 billion joint venture with Comcast’s Universal Destinations & Experiences adds 2,000 rooms, growing Loews’ Orlando footprint to 11 hotels and 11,000 rooms. Despite a soft year for hospitality, Loews CEO Alex Tisch expects strong demand driven by the new park’s themed lands, including Super Nintendo World and classic Universal Monsters. The expansion underscores Orlando’s status as a top multi-day theme park destination, rivaling nearby Walt Disney World.
SeaWorld Orlando Marks 1,000th Manatee Rescue
SeaWorld Orlando has reached a major milestone with its 1,000th manatee rescue, highlighting nearly five decades of marine animal conservation. Since 1976, SeaWorld has operated one of only three critical care facilities in the U.S. for manatees, treating injuries caused by boat strikes, cold stress, and entanglements. In 2024 alone, 61 manatees were rescued, with 38 successfully returned to the wild. Through partnerships with federal and state agencies, SeaWorld’s rescue efforts support ecosystem health and public education. The park also opens its new SEA LIFE Aquarium on May 23, expanding its conservation mission and guest offerings.
Pedestrian Bridge Nears Completion at Orlando International’s Terminal C
Orlando International Airport is nearly finished with its long-awaited enclosed pedestrian bridge connecting Terminal C to the Brightline train station and intermodal facility. Set to open this spring, the bridge will feature moving walkways to ease the lengthy walk currently required through the open-air garage. The bridge also includes a second level housing new rental car counters, scheduled to open in spring 2026. Originally cut from the $2.8 billion Terminal C budget during the pandemic, the bridge is now back on track—bringing welcome improvements for travelers navigating one of the airport’s most challenging routes.
Orlando Eyes $18M Bid to Attract Major WWE and UFC Events
The Greater Orlando Sports Commission is seeking $18 million in tourist tax funding to attract high-profile WWE and UFC events to the region. The proposal, advanced by the Tourist Development Tax Sports Incentive Committee, targets events like WWE Survivor Series (2026), UFC pay-per-view (2027), Royal Rumble (2028), and WrestleMania (2031). Venues would include the Kia Center and Camping World Stadium. The Orange County Commission will consider the funding in April. If approved, the grant would help position Orlando as a host city for marquee TKO Group Holdings events, boosting tourism and sports entertainment in Central Florida.
