submitted by Live Marketing on behalf of The Exhibitor Advocate
Earlier this year, Chriss Fortier-Rolfe joined The Exhibitor Advocate’s Board of Directors, and in the last six months, her contributions have already proven invaluable. With over 25 years of experience in marketing, events, and strategic planning across the U.S. and U.K., Chriss has brought a global perspective and a wealth of expertise to support our mission of empowering exhibitors and elevating their success within the exhibitions and events industry.
Chriss Fortier-Rolfe is currently the Head of U.S. Events and Sponsorships at Schneider Electric, where she develops and executes innovative strategies to amplify brand visibility and create engaging, memorable experiences. Her data-driven approach and ability to align business goals with impactful marketing campaigns make her a crucial addition to our board.
Prior to this, Chriss held senior leadership positions, including her role as Director of NAM Marketing for the Secure Power Division at Schneider Electric, where her marketing strategies enhanced digital engagement, boosted brand awareness, and delivered measurable results. Her consistent ability to integrate creative strategy with actionable insights strongly aligns with The Exhibitor Advocate’s commitment to equipping exhibitors with tools, research, and resources to achieve maximum value from event participation.
Reflecting on her appointment, Chriss said, “Joining the board of The Exhibitor Advocate has been an incredible opportunity. My passion for marketing in the events space continues to inspire me to leverage my skills and network to create exceptional engagement strategies for exhibitors. It’s been a privilege to share best practices and contribute to fostering success within this community.”
Jessica Sibila, Executive Director of The Exhibitor Advocate, shared her thoughts on Chriss’ contributions so far, “Chriss’ expertise in marketing strategy and her ability to deliver data-driven insights are qualities that directly benefit our members. Her work on the board has already made a notable impact, and her leadership will continue to help exhibitors succeed in the evolving events landscape.”
The Exhibitor Advocate remains dedicated to amplifying the voice of exhibitors, addressing their challenges, and fostering collaborative innovation across the industry. Chriss Fortier-Rolfe’s appointment bolsters our ability to continue this mission while elevating the strategies and practices that benefit exhibitors globally.
For more information about The Exhibitor Advocate, our work, or ways to get involved, visit exhibitoradvocacy.com or contact Jessica Sibila at info@exhibitoradvocacy.com.
About The Exhibitor Advocate
The Exhibitor Advocate is the only nonprofit association solely dedicated to the success of trade show exhibitors. By offering expert advice, research, and actionable tools, we empower exhibitors while collaborating with industry stakeholders to foster innovation and create a thriving exhibitions ecosystem. Together, we ensure exhibitions and events remain a valuable and indispensable marketing channel.
