(Photo credit: Legends/ASM Global)
THE AGREEMENT BRINGS THE LEADING LIVE EXPERIENCES COMPANY’S EXPERTISE TO THE LANSING CENTER, JACKSON FIELD, AND GROESBECK GOLF COURSE
submitted by Sydney Wade, Legends
LANSING, MI – Legends/ASM Global, the world’s leading premium live experiences company, has entered into an agreement with the Lansing Entertainment & Public Facilities Authority (LEPFA) to provide management services for Lansing Center – the city-owned convention and events hub located in the heart of Michigan’s capital.
“Our relationship with Legends/ASM Global marks an exciting new chapter for the Lansing Center,” said Maureen McNulty Saxton, chairwoman of the LEPFA Board of Commissioners. “Its global experience and proven track record in venue management will help us attract new events, enhance guest experiences, and maximize the event and entertainment facility’s role as a vital economic engine for Lansing. We’re proud to welcome them to our community and look forward to what we’ll accomplish together.”
The five-year contract, which went into effect July 1, 2025, also includes management of Groesbeck Golf Course, an 18-hole municipal course celebrating its centennial in 2026, and maintenance services for Jackson Field, home of the Lansing Lugnuts, the High-A affiliate of the Oakland Athletics.
“We’re thrilled to partner with LEPFA and bring Legends/ASM Global’s industry-leading expertise to the Lansing Center,” said Dan Hoffend, executive vice president of convention centers for Legends/ASM Global. “This venue is a cornerstone of Lansing’s vibrant downtown, and we see tremendous potential to elevate its impact as a premier destination for meetings, conventions, and live events. We’re excited to collaborate with the city and the community to take the Lansing Center to the next level.”
Lansing Center features nearly 72,000 square feet of column-free exhibit space, 13,320 square feet of ballroom space, and 20 breakout rooms. Located on the banks on the Grand River, the center is just two blocks from Michigan’s State Capitol Building and within a 90-minute drive of 90 percent of the state’s population. It connects via skybridge to the DoubleTree by Hilton Lansing and is across the street from Jackson Field and its 2,000-square-foot special-events venue, The View!, which can host banquets for up to 150 guests.
“We look forward to the enhanced connectivity and expanded resources that Legends/ASM Global will bring to our destination through its management of the Lansing Center, Jackson Field, and Groesbeck Golf Course,” said Julie Pingston, president & CEO of Choose Lansing, the destination marketing organization for the Lansing region. “Their expertise will unlock new opportunities to elevate the customer experience at these key venues, driving greater economic impact for our community.”
About Lansing Entertainment & Public Facilities Authority
At Lansing Entertainment & Public Facilities Authority (LEPFA), we’re not just about entertainment, we create memories. We bring people together for unforgettable experiences through our centrally located venues and iconic community and regional events. With a passion for building community connections and driving economic opportunities, LEPFA powers the most electrifying sports, entertainment, business, and private events in the Lansing region. Our mission is to provide professional management toward the administration, operation, marketing and maintenance of the Lansing Center, Jackson Field, Groesbeck Golf Course, and community/regional interest events. Through our commitment to service excellence, we provide outstanding experiences for our guests. By providing safe environments and developing strong relationships with our diverse clients, sponsors, and business neighbors, we serve as a catalyst to enhance both local and regional economic growth. In 2024, LEPFA venues and special events brought more than 472,000 visitors to Lansing with an economic impact of more than 37M to the local economy.
About Legends
Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional experiences for fans worldwide. The company offers partners a 360-degree data and analytics-fueled service solution platform to drive revenue, heighten their brand, and execute their vision. Founded in 2008, Legends works with marquee clients across professional sports, collegiate, attractions, entertainment, conventions, and leisure. Legends is the industry leader in designing, planning, and realizing exceptional experiences in sports and entertainment. Follow Legends on LinkedIn, Instagram, and X.
About ASM Global
Award-winning ASM Global is the world’s No. 1 development and full-service venue-management company focused on client-first approaches for driving significant financial success. Acquired by Legends in 2024, the company’s elite network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers and performing arts venues.
