submitted by Joe Aquila, ColorCraft
ColorCraft, an Orlando-based leader in custom tradeshow exhibit design and fabrication, has announced the hiring of Karen Rosero-Astacio as Senior National Account Manager. In her role, Karen will focus on managing large-scale, national program accounts and strengthening ColorCraft’s partnerships with enterprise clients.
Karen brings a strong background in tradeshow client services and program management, with experience overseeing multi-show exhibit programs for leading brands. At ColorCraft, she will work closely with clients to deliver strategic solutions that span creative design, custom fabrication, rental programs, logistics, and on-site support.
“Karen’s experience with national accounts and her passion for building lasting client relationships make her an outstanding addition to our team,” said Davis Hughes, ColorCraft Partner and VP of Sales. “As a growing number of clients look to us for comprehensive tradeshow program management, her expertise will be instrumental in helping them maximize impact across multiple shows and markets.”
“I’m excited to join ColorCraft and be part of a team that’s known for its creativity, quality of work, and client-focused approach,” said Karen Rosero-Astacio. “I look forward to supporting our national program clients, ensuring they have the resources, strategy, and execution needed to make a strong impact on the show floor.”
ColorCraft continues to expand its client services team as part of its long-term strategy to support clients with turnkey exhibit program management. The addition of Karen further strengthens the company’s ability to deliver high-impact tradeshow experiences for brands in healthcare, technology, consumer goods, and more.
About ColorCraft
ColorCraft is a full-service exhibit agency with more than 30 years of experience in the tradeshow and experiential marketing industries. With facilities in Orlando, Chicago, and Las Vegas, ColorCraft provides strategic design, in-house fabrication, custom rentals, and program management for clients nationwide. The company’s portfolio includes work for several Fortune 500 companies across a wide range of industries.
