Wow Booth: Apple Rock at ExhibitorLIVE 2026

July 31, 2026

By Kerstan Szczepanski

Upper-level lounge inside Apple Rock’s ExhibitorLIVE 2026 double-deck booth. — Apple Rock’s upper-level lounge at ExhibitorLIVE 2026 gave attendees a quieter space for deeper conversations while reinforcing the company’s brand message through digital graphics. Photo by Gary Prochorchik, Exposures Ltd.

At ExhibitorLIVE 2026, Apple Rock’s intent was not simply to exhibit what the company could do. Collective creative effort, refined by leadership and multiple departments, utilized visual impact, technology, hospitality, and hands-on engagement to show where the company was headed. A 20-by-40 foot floor showcased Apple Rock’s design, fabrication, and rental expertise with its large LED hanging sign, video wall, hologram feature, lighting effects, mixed materials, printed flooring, and backlit details. A dedicated space for the company’s portable brand, Nomadic Display, employed a kiosk for visitors to browse offerings and get more info on the exhibit line and rental options.

The second deck structure, pulled from rental inventory, added height, usable space, and a quieter upper-level bar and lounge for deeper conversations. Interactive elements such as games and touchscreens helped attract attendees and spark engagement, while the overall layout showed how Apple Rock blends custom builds, scalable rentals, and experiential strategy into a cohesive brand environment.

As Apple Rock President and CEO Eric Berg said, “Creating WOW exhibits year after year is a demonstration of what we preach everyday as a best practice for best results.”

By the Numbers

Footprint: 20’ x 40’, double deck 20’x 20
Height: 19’ (including hanging signs)
Height of the Double Deck: 12.8’
Closet Space: 70 Square feet
32 LED Tiles

Project Credits

Designer: Apple Rock
Lead Designer: Colby Ziglar, Apple Rock
Project Manager: Bailey Shows, Apple Rock
Account Manager: Tyana Taylor, Apple Rock
Production Manager: Chris Freeman, Apple Rock
Production/Engineering: Jim Martinsen, Apple Rock
Client Team: Apple Rock
Exhibit Construction: Apple Rock
Graphics Production: Apple Rock
Flooring: Brumark
Exhibit I&D: Eagle Management Group, Apple Rock

This story originally appeared in the Q3 2026 issue of Exhibit City News, with the original magazine layout available here.

Kerstan Szczepanski is a 30 year veteran of Las Vegas. He is an actor and writer and has worked in the tradeshow and casino entertainment industries both behind the scenes and in performance and promotions. He was born in New York, attended high school overseas and has a Theatre degree from Northwestern University.

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