Access TCA adds new creative director

Access TCA continues to grow its Atlanta facility. The company has named a new creative director of a strategic account team under chief creative officer Bruce Morrow.

“Lane joins our team as creative director of what is really a full-service, live communications agency within Access,” Morrow said. “We’re offering our clients a unique blend of creative products for myriad channels, chosen and executed based on solid business intelligence.”

Lane, an Emmy Award winner, has the ideal credentials for the job. He got his start at Atlanta’s WSB-TV, creating solutions for on-air and traditional print media. His dual-media skills grew to leadership roles in integrated marketing, including film, tradeshow branding, web and social media.

For 20 years, he has designed and directed results-driven campaigns in television, medical technology, advertising and marketing in the Atlanta area.

“I’m delighted to welcome Lane to Access. We want our Atlanta center to set the industry standard when it comes to integrated communications and media services, and he’ll be a key contributor to our success,” said Michael Yag, Access founder and CEO. “Our investment in the growth of this facility is all about delivering to each client’s unique set of desired outcomes.”