Arielle Langlais, director, client services at Access TCA, has achieved her Certified Trade Show Marketer certification, a university-affiliated professional certification program in the exhibit marketing industry.
“I began my studies at ExhibitorLive in 2017 and found out I received my certification on Nov. 28,” Langlais says. “Would I recommend that speed to anyone else? I don’t know. I just like to get things done and not waste any time.” Langlais will officially receive her certificate at the CTSM dinner at ExhibitorLIVE this year.
“For me, the best thing about the program was learning from my client’s perspective,” explains Langlais. “The program is designed for a convention manager, so in the process of changing my perspective from supplier to client, I developed empathy for the challenges my clients face.”
She adds, “I loved the networking opportunities that the program affords its participants. From people who are completely green to people with 30-plus years of experience, we were an eclectic group, learning from one another as much as from the session presenters.”
Langlais’s thesis focused on onboarding a new client—everything from the RFP process and developing a global corporate brand presence to nurturing a trusting partnership with a new client.
Access TCA President Amy Sondrup added, “The CTSM program is important to our industry because it elevates not only the level of education that makes our decisions more strategic but it also elevates the role of exhibit manager within the company. Our respect for this program is the primary reasons that Access sponsors CTSM program activity at ExhibitorLIVE.”
Access TCA is an independent event marketing organization with more than 30 years of growth fueled by entrepreneurial thinking and high-touch service. They build memorable strategy-based solutions for leaders in the human health, animal health, technology, and consumer goods industries. For more info, visit www.accesstca.com.
