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Jonathan Bradshaw (pictured above), creator of Meetology, has announced the launch of an additional product available to organizers of major business meetings and events coinciding with start of IMEX America Sept. 10-12 at Sands Expo in Las Vegas.

With the goal of driving pre-event engagement and registrations, the business has launched Meetology Minutes: short, professionally filmed videos, each of which contains a practical, bite-sized nugget of behavioral science and well as a call to action from the organizer or sponsor.

Complementing the business’s other products—the Meetology Keynote and Meetology MasterclassMeetology Minutes are designed to be shared on social media platforms in the run-up to an event and adds to the ways the company uses psychology to help organizers create more successful events by equipping attendees with the skills to better connect, interact and communicate on-site.

“With face-to-face interaction powering the success of global business events, we’re excited to add a third product through which to deliver the subject of Meetology and empower attendees with the behavioral skills they need to thrive on site,” Bradshaw says

Meetology supercharges major business meetings and events by using psychology and behavioral science to transform how attendees connect, interact and communicate, ensuring they develop those vital human connections that are the hallmark of exceptional events. For more info, visit meetology.com.

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