American Furniture Rental (AFR), a premier provider of stylish, quality furnishings and accessory rentals, announced Mar. 3 the expansion of its AFR Trade Show Division.
After acquiring AGILE Trade Show and Event Furnishings in 2013, AFR focused on blending the synergies of the two companies to strengthen its tradeshow business segment. As the parent company of AFR Event Furnishings, the newly formed division will provide a larger national presence and expanded service offerings to reach a broader customer base.
“The decision to acquire AGILE had major strategic implications for our customers,” commented Neil Scholnick, CEO, AFR. “With the addition of the AGILE assets and team, AFR now has a greater physical presence in the Midwest, New York and Las Vegas, which has dramatically increased product access and availability nationwide. As always, our goal is to find ways to better serve our customers, and this acquisition helped us accomplish that.”
Headed by industry veteran Jose Lopez, vice president, AFR Trade Show Furnishings, who brings a wealth of experience and proven leadership abilities, will accelerate the company’s growth plans.
“With a natural synergy across corporate strategy, culture and operations, the pairing of AGILE and AFR Event Furnishings has created a dynamic brand that offers great value to its clients,” according to Lopez. “Strategic priorities allowed AFR to realize a return on investment in a much quicker time frame than originally planned. We found the perfect equation with enhanced product lines, nationwide availability and responsive customer service that is the hallmark of both companies.”
With a deeper commitment to its business philosophy of partnership, quality and service as the foundation of its longevity and success, AFR offers 17 full-service showrooms, expanded distribution centers, larger inventory and a national team to provide unparalleled service from coast to coast.
As one of the country’s largest providers of residential, home staging, commercial, tradeshow and event furnishings, AFR has its finger on the pulse of the dynamic furniture industry.
For more information, visit the new website at afrtradeshow.com.