The AGENDA Show, a tradeshow celebrating the streetwear and action-sports industries, has joined forces with Reed Exhibitions.
Held four times a year at venues in Long Beach, Calif., and New York City, the AGENDA tradeshows are designed to create a unique environment with an emphasis on style, art, music and culture. AGENDA and Reed will develop unique content and drive the continued enhancement of customer value and unique experience for this growing retail segment.
“In the 10 years since we launched AGENDA, we have really seen it grow dramatically from a business standpoint. But, more importantly, we’ve seen the AGENDA Show evolve in terms of the positive experience and unique environment that our customers expect,” said Aaron Levant, founder, AGENDA Show.
Reed’s ability to explore new opportunities and new markets around the world played a key role in the decision to partner.
“We are really excited to work with a world-class exhibition company like Reed,” said Levant. “We know Reed is the best because of their truly global view of the tradeshow landscape.”
AGENDA was launched in 2003 in Long Beach with 33 brands represented. Today, that event occurs twice a year in Long Beach and was supported by 550 brands during the Jan. 4-5 show. The New York City show was launched in 2010 and runs twice each year with the first show slated Jan. 23-24.
