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AIBTM education day examines relationship between food and productivity

This year’s The Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) scheduled for June 11-13 in Chicago, has “food on the brain” with a series of education sessions dedicated to helping meetings industry professionals understand the importance of brain health and the role it plays in the productivity of meetings.

Rebecca Katz, author, educator and executive chef and faculty at The Center for Mind-Body Medicine’s “Food As Medicine” training program, will kick off the education stream at AIBTM Education Day on June 11 with her session, which will take place in the Brain Power Lab at 10 a.m.

The session will inform and educate attendees on the role of food and nutrition and how to create menu plans, which address the specific profiles of meeting attendees as well as how food and nutrition affects behavior and energy throughout the day. It will also explore ways in which food choices can be balanced to support meeting themes.

“Part of the motivation towards maintaining brain health is to realize the important role which colorful nutrient dense food plays in helping the body and the brain thrive,” said Katz. “This is particularly important during conferences where food becomes the premium fuel to keep participants fully engaged.”

The second session in the “brain food” series will be delivered by Dianne Devitt, president, the DND Group, and advocate for creativity and wellness in events and meetings, and Doctor Cynthia Ackrill, human performance consultant, coach and speaker president of WellSpark.

This interactive session will guide attendees through the steps and elements of strategic meeting and event design from the brain’s perspective and how an effectively styled meeting and event experience can enhance brainpower. It will also explore the ways in which emotional connections can increase results and how details and small choices can affect the reactions of meeting attendees.

AIBTM is a global exhibition for the U.S. meetings and events industry and delivers individually qualified hosted buyers and eligible trade buyers from the U.S. and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibitions provide time and business efficient matching services for buyers and sellers through unique hosted buyer programs.

Reed Travel Exhibitions is a global provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.

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