As the International Bar Association shapes the future of the legal profession, AIM Group International was honored to design a unique experience for the welcome party of the IBA 2018 annual conference held in Rome. AIM Group was contracted by the conference organizer JudyLane ICS.
The welcome dinner is seen by IBA as a special event to mark the beginning of several days of intense work and to create the special atmosphere of international collaboration. As a networking event, it has to surprise participants and be memorable, not an easy task as attendees are used to previous prestigious IBA events.
The aristocratic Villa Aldobrandini in the hills overlooking Rome, an architectural and artistic masterpiece, rarely opened to events, was the perfect location for an extravagant gala dinner. As the dinner’s leitmotif AIM Group interpreted the client’s request to offer the extraordinary atmosphere of Italy and its iconic culture, art, food, heritage and music. Taking inspiration from the venue, a sumptuous Baroque feast was re-created, filled with surprises and enchanting performances. Everywhere they went, guests came across scenes and artistic performances inspired by Baroque grandeur.
Surprise and delight were emotions commonly used by guests to describe the evening. Spirits were high during the evening and most guests not only filmed what they were watching but also spontaneously shared it on social media, posting their impressions all through the night: Twitter was the most used social platform by the attendees in real time and the hashtag #IBARome exploded with hundreds of engagements.
Guests were welcomed at the front terrace by dancers in light-infused crinolines. Live performances were created to mark the four seasons by dancers with floral costumes under a suspended ceiling of 15,000 fresh wheat stalks and flowers. The fairy signs of the zodiac garden were staged along a path to the main pavilion. Each zodiac sign was represented by a flower by enchanting ladies decorated with clothes resembling Botticelli’s Venus. A dedicated show called “Il Fin, la Meraviglia” was performed at the nymphaeum and provided a rare opportunity to enjoy a breathtaking masterpiece with aerial dancers and pyrotechnics, based on the show staged in 1589 for the wedding of Ferdinando de’ Medici.
During the dinner, guests watched three spectacular firework displays from the privileged location of the villa’s terrace, overlooking the valley and the dome of St. Peter’s in the Vatican. This was the icing on the cake of an exquisite event giving it an undeniable wow factor.
AIM Group International has worked for nearly 60 years in the meeting and event management industry and is committed to help clients reach their goals, personalize their event experiences and provide an innovative environment. For more info, visit aimgroupinternational.com.
