The Freeman Company (TFC) has named Alex Leikikh president of TFC Agency Brands, a newly created position overseeing six agency brands within the company.
Leikikh assumed the role Sept. 14 and reports directly to Janet Dell, chief executive officer of TFC. The company created the position to bring its agency businesses under coordinated leadership as clients increasingly work across multiple TFC brands.
Six agency brands under one leader
Leikikh will oversee 3D Exhibits, Alford Media, BaAM Productions, Freeman AV Production, Sparks, and Studio Blue.
“Clients don’t come to us asking for one brand anymore, they come with needs that span several of them, and that’s a shift in scale, not just service,” Dell said. “This role exists because our agency brands have grown to a point where coordinating them well matters as much as running each one well. Alex has operated at exactly that scale before, and he’s exactly the person to bring them together to ensure our brands work seamlessly together for our clients.”
Leikikh joins the company from Interpublic Group (IPG), where he most recently served as global chairman and chief executive officer of MullenLowe Group and executive vice president of IPG. His portfolio included MullenLowe, The Martin Agency, Carmichael Lynch, and EP+Co.
From advertising to live experiences
Before his leadership roles at IPG, Leikikh held creative leadership positions at Fallon and began his advertising career at Leo Burnett.
“The world grows more artificial by the day, and I want to spend my next chapter building something real,” Leikikh said. “Live experience doesn’t fake anything, and that’s only going to matter more to people, not less. I’ve believed in the power of creativity since I started in this business, and I wanted to do that work somewhere built to think in years, not quarters. Once I got to know Janet and this team, the decision made itself.”
Leikikh holds a Bachelor of Arts in Russian Studies from Carleton College. Before entering the advertising industry, he served as a military police officer in the U.S. Army National Guard.
The Freeman Company is a collective of brands serving the live events and experiences industry. For more information, visit freeman.com.
Press release submitted by Pumpkin PR on behalf of The Freeman Company. Edited by Exhibit City News for clarity, length, and style.
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