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Alliance Tech announced that CEO Art Borrego will lead an educational panel discussion at the Corporate Event Marketing Association (CEMA) Summit 2014, taking place July 13-15 at the Hilton La Jolla Torrey Pines, La Jolla, Calif.

CEMA Summit is the premier peer-to-peer annual event for leading event marketers and agency executives across industries to engage in keynote presentations and interactive panel discussions, addressing today’s ever-changing marketing mix.

Alliance Tech, an Austin, Texas-based event technology solutions provider, is a gold member of CEMA, as well as a CEMA Summit 2014 Marketplace sponsor.

“Beyond the Measurement Piece – How to Structure and Tackle Big Data and Make it Work for You” will discuss using measurement technologies to identify attendee preferences and behaviors, and draw solid conclusions about an event’s effectiveness.

During the session, attendees will learn to combine the most relevant types of measurement technologies to obtain the most valuable data. The discussion will also delve into how leading corporations are analyzing and using big data to strategically plan for more profitable and successful future events.

For more information about CEMA Summit 2014, visit http://www.cemaonline.com.





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