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Alliance Tech, an Austin, Texas-based event technology solutions provider focused on business intelligence for tradeshows, conferences and events, announced Oct. 29 that Executive Vice President Roger Lewis will co-present an educational session at EVENTtech 2014, taking place in Las Vegas on Nov. 3-5.

EVENTtech is the world’s only conference and exposition entirely focused on using social media and technology to optimize events and tradeshows.

Roger Lewis, executive vice president of sales and marketing, Alliance Tech

Roger Lewis, executive vice president of sales and marketing, Alliance Tech

As a bronze-level exhibitor, Alliance Tech will feature its business intelligence solutions titled “How to Tame Big Data and Create More Profitable Events” along with Renee Stratulate, data and measurement strategist, Cisco Systems.

The presentation will take place on Nov. 4 at 11-11:30 a.m. in booth 2009. Lewis and Stratulate will discuss how event marketers still struggle to wrangle data into a set of solid conclusions about an event’s overall effectiveness. Presented in this session will be a look at how leading corporations are analyzing big data to execute more profitable and successful events. Tips on available measurement technologies, and how to better extract, analyze and present data will guide attendees on how to look for the qualitative and quantitative data points that really mean something to an event’s bottom line.

For more information about EVENTtech, visit eventtech.eventmarketer.com/overview.

 

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