William A. Dallas, who has a background of nearly two decades in the D.C.-area national association industry, was named convention sales manager for the American Traffic Safety Services Association (ATSSA) in Fredericksburg, Va. Dallas will be responsible for the sales and management of ATSSA’s Annual Convention & Traffic Expo, the Northeast’s largest trade show of its kind dedicated to roadway safety products and services.
“ATSSA’s Traffic Expo has grown throughout the years to 500 exhibit booths represented by 200 companies in the roadway safety industry,” said Neil Mullanaphy, director of meetings & conventions for ATSSA. “Mr. Dallas has worked for national associations in one of the largest meeting and convention markets in the U.S., and we’re excited that he’s joined the ATSSA staff. We look forward to growing the ATSSA Traffic Expo even larger in the future.”
Prior to his employment with ATSSA, Dallas worked as corporate development manager for the International Test and Evaluation Association in Fairfax, Va. He served as marketing specialist with DECA, Inc. in Reston, Va., after working as conference coordinator for the National Association for Variable Annuities, also in Reston. Dallas served the Arlington, Va.-based American Association of Motor Vehicle Administrators as coordinator of member & conference services; the National Association of Home Builders in D.C. as national marketing assistant of the meetings & conventions division; and the National Association for the Education of Young Children , also in D.C., as information associate.
Dallas received a bachelor of science degree in business administration/marketing from Shepherd College in W. Va.