During a time in history when more businesses have closed their doors than any other period except the Great Depression, Apple Rock Displays is celebrating 25 years of growth, job creation and service to the tradeshow and event marketing industry.
To celebrate this milestone, Apple Rock will unveil its most recent technology innovation at EXHIBITOR2013 in Las Vegas in March. Products to be introduced include a 46” ADAPT Interactive Touch-Screen Counter and an ADAPT Interactive iPad 2.0 Application.
From its journey as an in-house agency for Carolina Country RV to one of the country recognized tradeshow and event marketing companies, Apple Rock has leveraged smart leadership, a commitment to technology and a reputation for customer service as the company continues to grow across the U.S. and abroad.
“Our success is built on anticipating trends, pushing the limits of technology and adapting our business model accordingly,” said Eric Burg, president and CEO of Apple Rock. “Our clients are in business to create their own futures. In helping them succeed, we have created success for ourselves.”
Apple Rock operates from its 85,000 square foot headquarters in Greensboro, NC.
“Few things have impacted the tradeshow industry as much as technology,” said Burg. “So we constantly strive to give our clients the interactive and electronic tools they need to succeed.”
With additional showrooms and expanded operations in Charlotte, Raleigh and Las Vegas, Burg believes that a strategic approach to growth and the expansion of the company’s corporate footprint have been key factors in its success.
“Our growth has been intentional,” said Burg. “We have built the business not only by investing in our clients, but by identifying the communities that best serve those clients, and by investing in those communities through job creation and economic development.”
Apple Rock will hold several events to commemorate its 25th anniversary, including an open house on April 24 at its headquarters. In addition, the company will roll out a new website and new branding this year, as well as hold open house events at its showroom locations in Charlotte, Raleigh and Las Vegas. Dates have not yet been set for those events.
“Our future is directly linked to our past,” said Burg. “We have always been an innovator, and we have no plans to change. We will continue to bring better ideas to the table.”
To further share its success with the community, leadership at Apple Rock has announced that the company will donate a portion of profits throughout its anniversary year to charity through a program called Displays for Hope. Company employees will identify four charities to receive funds during the year.