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Feathr Joins ASAE’s Alliance Partnership Program

The American Society of Association Executives has announced that Feathr, a leading provider of marketing technology for associations and event organizers, has signed on as a new event partner in ASAE’s Alliance Partnership Program, starting Nov. 1.

The Alliance Partnership Program was developed to provide the industry partner community with opportunities to align itself with ASAE and the association sector through customized marketing platforms. It also offers partners the chance to help build and maintain year-round relationships with ASAE members and nonprofit communities worldwide.

Feathr’s product suite was built specifically around the needs of associations and event organizers. Feathr enables hundreds of organizations to enhance their marketing with modern, data-driven digital channels such as programmatic advertising and influencer marketing, with a focus on industry-specific use cases such as attendee acquisition, membership growth and sponsorship revenue generation. Over the last year and a half, the company has grown significantly, quadrupling its customer base from serving 125 organizations in 2018 to now powering the marketing campaigns for more than 500 organizations using Feathr to promote thousands of events, initiatives and member programs.

“ASASusan-Robertson-ASAEE is very excited to welcome Feathr into the Alliance Partnership Program family,” says ASAE President and CEO Susan Robertson (pictured left), CAE. “Feathr’s impressive growth as an organization is testament to their products, which can serve as a complete and definitive marketing solution for associations looking to grow their event attendance and membership, increase their brand awareness and boost revenue.”

“Feathr’s goal is to help associations do their best marketing,” says Aidan Augustin, Feathr co-founder and president. “Our newly expanded multi-year partnership with ASAE is a way for us to give back while helping even more professional and trade associations navigate the increasing shift to digital.”

For more info about the ASAE Alliance Partnership Program, visit ASAE or contact Dan Melesurgo at dmelesurgo@asaecenter.org.

Feathr is a digital marketing toolkit built specifically for the needs of associations and event organizers. Feathr’s products—like Ads, Invites and Conversations—help customers to leverage modern data-driven digital marketing channels, with the goals of increasing membership, growing event attendance, driving new revenue streams and more. Today more than 500 associations and event organizers—from global market leaders such as Informa to regional organizations such as the Texas Society of Association Executives—use Feathr to market thousands of events, initiatives and member programs to more than $100 million customers around the world. For more info, visit www.feathr.co.

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession and provides resources, education, ideas and advocacy to enhance the power and performance of the association and non-profit community. For more info, visit asaecenter.org.

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