ASAE announced today an agreement with the International Congress and Convention Association (ICCA) to jointly strengthen access to content and community for the global association meetings community.
ASAE’s collaboration with ICCA will leverage the strengths of both organizations to expand opportunities for engagement and knowledge sharing between international association leaders and meeting professionals located in the U.S. and abroad.
“The role of associations is rapidly changing and many of the meta trends influencing ASAE’s strategic direction are shared by our global colleagues,” says ASAE president and CEO Michelle Mason, FASAE, CAE. “This reality necessitates more collaborative thinking and idea sharing between leaders of organizations worldwide. ASAE’s collaboration with ICCA is an acknowledgement that no one organization has all the answers. Together, we will work to enhance the collective knowledge of the association ecosystem and better unify our vast global association community.”
ASAE’s partnership with ICCA will focus on peer-to-peer learning and supporting a unified global community. Examples of peer-to-peer learning include collaboration on ASAE’s Global Summit on the State of the Association Community, which will take place Aug. 20, 2022 immediately prior to the ASAE Annual Meeting and Exposition in Nashville, Tennessee, as well as other legacy-focused programs. ASAE and ICCA will also look for joint exhibiting opportunities as well as joint statements to support stakeholders of both organizations.
ICCA CEO Senthil Gopinath says, “We traditionally always valued our close collaboration with ASAE. However, today we are more excited than ever to adapt to the changing environment and embrace this new collaboration, which is nurturing partnership, collaboration and growth for both of our communities. More meaningful and sustainable engagement and above all a mutually beneficial collaboration will advocate for the value of associations to society and their meetings as vehicles to drive change in local communities. I am personally thrilled to work with Michelle and ASAE on transforming meetings globally and fostering diversity, inclusion, sustainability and legacy of meetings and associations globally.”
