More Than 1,250 Attendees
submitted by Chris Vest, CAE, ASAE
WASHINGTON— More than 1,250 association professionals, industry partners and other stakeholders attended ASAE’s new 2024 Marketing, Membership, Communications + Tech Conference May 30-31, 2024, at the Walter E. Washington Convention Center in Washington, DC.
ASAE’s MMC+Tech Conference 2024 provided expert-led, actionable learning that association professionals could apply to their marketing, membership and communications strategies, plus an added focus on the indispensable role of technology in association management. The final attendance breakdown included 861 association professionals, 235 exhibitors and 180 speakers and others.
“MMC+Tech 2024 was about giving marcomm, membership and tech professionals targeted tools and practical solutions to take their organizations to new heights,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “We want to thank our attendees, partners, exhibitors, sponsors and speakers for making this newly configured offering so successful and productive for everyone involved.”
ASAE’s MMC+Tech keynote speakers included William Arruda, a leading authority on using the power of branding and social media to succeed in business; and Crystal Washington, CSP, a technology strategist and certified futurist who helps companies like Google, Microsoft and GE leverage technology to increase profits and productivity.
During this year’s MMC+Tech Conference, ASAE also celebrated the 2024 Gold Circle Award winners, which recognize the creativity, execution and success of outstanding marketing, membership and communications campaigns. On May 31, ASAE announced the 2024 Overall Excellence Award Winner from 126 Gold Circle applications: Society of Women Engineers for their program: “Increasing Global Diversity via a Record-Breaking STEM Event.” ASAE’s Gold Circle Awards are sponsored by ASAE Business Solutions.
ASAE thanks its Alliance Partners for their ongoing support. ASAE’s Alliance Partners include:
Strategic Alliance Partners
Aplusify/EVA Event Tech Hub/Maple LMS
Atlanta CVB
Destination Canada Business Events
Experience Columbus
Community Brands
Discover Puerto Rico
Visit San Antonio
Visit Tampa Bay
Corporate Alliance Partners
Visit Baltimore
Charlotte
Destination Cleveland
DelCor Technology Solutions
Visit Detroit
Fonteva
Forj
Higher Logic
Visit Lauderdale
Louisville Tourism
Greater Miami CVB
Naylor Association Solutions
Visit Omaha
Visit Orlando
The Palm Beaches
Visit Greater Palm Springs
Visit Phoenix
Travel Portland
Visit Reno Tahoe
Event Alliance Partners
Visit Austin
Bostrom
Credivera
D2L
IHG Hotels & Resorts
iMIS by ASI
Los Angeles Tourism & Convention Board
Meet Minneapolis
Mighty Citizen
Personify
Virginia Beach CVB
About ASAE
ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)
