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ASM Global Strategic Alliance with Marketplace Events

ASM Global—the world’s leading producer of entertainment experiences, venue management and event strategy—and Marketplace Events, the largest producer of business-to-consumer shows in the U.S. and Canada, announced an unrivaled content and programming alliance, building on the largest and most diverse network of world-class consumer shows for millions of guests across an extensive footprint of the more than 200 ASM Global venues throughout North America.

As the leading content provider for venues worldwide, ASM’s roster of elite programming partners already includes the largest event promoters in the world, including Live Nation, AEG Presents, Feld Entertainment, Cirque du Soleil and Mecum Auctions, among others. The announcement comes on the heels of ASM’s aggressive expansion in its development and live event programming division, including the recent appointment of industry veteran John Boyle as its global chief content officer.

ron bension
Ron Bension; photo via LinkedIn

ASM Global President and CEO Ron Bension says, “This past year in only our second year of existence, we have doubled down on our commitment to strengthening and expanding our position as the global leader in content and programming. Our new partnership with Marketplace Events, the largest producer of b-to-c shows, further reflects this commitment and is a tremendous win not just for ASM venues, but also for millions of additional show attendees and exhibitors that can now enjoy our amazing live experiences.”

The alliance will utilize ASM’s deep and internationally experienced team to simplify and streamline the event planning process and extensions into new markets. Marketplace Events will also receive access to the live event industry’s top expertise and ASM’s extensive marketing resources to drive increased exposure, maximize revenue opportunities and enhance guest experiences.

Tom Baugh
Tom Baugh; photo courtesy of Marketplace Events

“In partnership with ASM’s diverse portfolio, depth of resources, unparalleled track record and event programming knowledge, we will now have the opportunity to produce more consumer shows with more total square footage in North America than any company ever,” said Tom Baugh, CEO of Marketplace Events.

Marketplace Events currently produces an industry-leading consumer show every five days on average annually in North America including home, home and garden, wedding, and holiday categories, among others. The company executes shows in 34 markets that attract 22,000 exhibitors and nearly 2 million attendees annually. In March, ASM and Marketplace Events announced the launch of new annual home shows to take place at Houston’s NRG Park in February and October, beginning in spring 2022. The partners also announced a third annual home show to be held in the Jacksonville market, to take place beginning May 2022.

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. For more info, visit asmglobal.com

Marketplace Events creates vibrant expositions connecting enthusiasts with experts, products and services in dynamic face-to-face environments. The company produces more than 70 consumer shows annually in North America including the home, garden, wedding and holiday categories. The 70+ combined events, in 34 markets, currently attract 22,000 exhibitors, 1.9 million attendees and another 3 million unique web visitors annually. The company produces some of the most successful and longest-running shows in North America, including market-leading shows in Minneapolis, Atlanta, Indianapolis, Vancouver, Calgary and Montreal—some of which have thrived in their markets for more than 75 years. For a complete list of upcoming Marketplace Events shows, visit marketplaceevents.com/our-shows.

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