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Athletic Business Renews Contract with Convention Data Services

Athletic Business—the resource for athletic, fitness and recreation professionals—renewed its contract with Convention Data Services for four years through 2022. CDS will provide full-service registration and lead management for the annual AB Show. Now approaching its 36th anniversary, the AB Show brings together sports, recreation, fitness and medical fitness professionals from colleges and universities, cities, military bases, health clubs, private sports and fitness centers and more for a comprehensive tradeshow, expansive seminar program and a variety of special events.

”CDS has been a valued partner to the AB Show for many years, helping us provide excellent customer service at registration and working with our vendors,” says Show Director Sue Searls. “The CDS staff has become an integral part of our staff and a huge asset in running the show.”

 “Athletic Business has been a CDS client for many years, and we are honored to continue our long-term partnership,” says David Lawton, chief sales officer at CDS. “Every year, our event team works closely with the Athletic Business team to understand and address the show’s registration and lead management challenges and needs in order to deliver the necessary services before the event and onsite to make the show a success.”

Started more than 40 years ago as a magazine devoted to a sports industry just beginning to think of itself as an industry, Athletic Business has grown to become an internationally recognized multimedia brand. Athletic Business is read in print by more than 40,000 qualified subscribers (and tens of thousands more online) representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers. For more info, visit www.athleticbusiness.com.

The AB Show brings together more than 2,700 facility and program managers from around the world. These decision-makers come to the AB Show every year to learn new solutions from industry leaders, find new products and services and build community. For more info, visit www.abshow.com.

Convention Data Services is the trusted event registration, business intelligence and lead management partner servicing top show organizers worldwide. Headquartered in Bourne, Mass., CDS has built multi-faceted solutions to increase attendance, engagement and exhibitor ROI along with providing actionable analytics for the events industry since 1986. For more info, visit www.cdsreg.com.

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