Dreamtime 2013, Tourism Australia’s premier destination event, is getting ready to host its annual event on Dec. 9-13 in Melbourne. Attracting 86 business events planners and decision makers, as well as 15 media from key international markets, the event will showcase Australia as a destination for corporate incentives to key influencers.
The comprehensive program will include business and networking events followed by three days of educational visits to Adelaide, Cairns, Gold Coast, Northern Territory and Sydney.
Andrew McEvoy, managing director, Tourism Australia, said the Dreamtime program would set the industry benchmark and illustrate Australia’s point of difference from other markets in delivering outstanding incentive experiences.
“Tourism Australia and our host city partner, the Melbourne Convention Bureau, are extremely excited to be welcoming qualified international buyers from key markets of North Asia, South East Asia, North America, U.K. and New Zealand to Australia,” said McEvoy. “The Dreamtime program highlights some of the incredible Australian destinations and experiences that will both excite and inspire our buyers to hold corporate incentive programs in Australia in the future.
“Dreamtime 2013 boasts its largest ever contingent of industry participants showcasing Australia’s world-class incentive experiences and business events capabilities, further cementing our growing reputation as an exceptional events destination and demonstrating the Australian industry’s commitment to the international business events market.”
The list of Australian industry participants includes 12 national operators, two supporting airlines and an impressive 55 state-based operators, with representatives from Queensland, New South Wales, Northern Territory, South Australia, Tasmania, Victoria and Western Australia.
For more information, visit www.dreamtime.australia.com.