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Author presents sustainability as a business model at Atlanta training seminar

Tom Bowman, author of “The Green Edge,” will be the guest speaker at the upcoming OCTANORM Training Seminar June 2-3 in Atlanta.

Bowman’s talk, titled “Find Your Green Edge — Competing in a Brave New World,” will explore how exhibit and event marketers can reap multiple business benefits by placing sustainability at the center of the company’s operations.

According to Bowman, the most successful companies focus on sustainability as a core business strategy in an increasingly competitive marketplace.

“This focus is making them more innovative, more competitive and more profitable,” Bowman said. “The nimble, highly creative companies of the exhibit and events industry are ideally positioned to benefit from this approach.”

Norm Friedrich, president of OCTANORM USA, said inviting Bowman to speak is an extension of the company’s partnership approach with its customers.

“We are committed to the success of our business partners,” said Friedrich. “Tom focuses on an important business opportunity that shifts the sustainability conversation towards solutions that provide bottom line benefits.”

Bowman will be available to sign complimentary copies of “The Green Edge,” provided to all seminar participants by OCTANORM.


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