Aiming to Bring Joy: The Ran Zookin Philosophy
July 20, 2026
Ran Zookin, CEM, is the founder and managing member of ESM Pros. With his leadership and operational expertise, the company’s success had an impact on
Ran Zookin, CEM, is the founder and managing member of ESM Pros. With his leadership and operational expertise, the company’s success had an impact on
Companies can rapidly change team size based on a given event cycle, and human resources (HR) is a critical component to that process. The HR
Artificial intelligence (AI) is being used to shape how general contractors design floorplans, manage logistics, forecast budgets and execute strategy, highlighting its strategic role in the tradeshow and expo industry. From design tools to scheduling software, AI is demonstrating its current and future influence.
ExhibitorLIVE 2026, held in Tampa, Florida, marked its greatest success across the tradeshow world. This event gave the biggest opportunity of the year for the entire industry to gather, exchange ideas, and feel a sense of community. Deals were made during the event, and attendees could share experiences and challenges, explore solutions, and discuss how the industry has evolved.
by Debbie Hall To say that Debbie Parrott, owner and president of Highmark TechSystems (Highmark) in Fort Wayne, Indiana, grew up in the exhibit and
