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NPARALLEL + Atomic Props Welcomes Bruce Powell

NPARALLEL + Atomic Props, an experiential marketing agency that transforms brand interactions into moments of connection through award-winning trade show exhibits, immersive brand activations, and innovative OOH installations, is pleased to announce that Bruce Powell has joined the team as Account Director.

Structure names Dave Callahan director of operations in Chicago

Structure has appointed Dave Callahan as director of operations in Chicago. Callahan brings more than 30 years of experience across the tradeshow, event, and museum industries. His background includes production, warehouse operations, site supervision, project management, estimating, sales, and accounting, giving him direct experience with both day-to-day execution and operational oversight.

Event Industry Report Finds Exhibitors Optimistic, but Increasingly Selective

The Exhibitor Advocate and EVOLIO Marketing have released their second annual research report titled “The Evolving Landscape of Event Marketing: From the Perspective of Exhibit and Event Marketers.” The report provides critical data on the shifting outlook and sentiment of exhibitors, offering vital insights as show organizers and the broader exhibitions industry work to create experiences that drive success for all stakeholders.

Sparks Appoints Melissa Levy as President

Sparks, an award-winning brand experience agency, today announced the appointment of Melissa Levy as President. Levy will report directly to Janet Dell, CEO of The Freeman Company, and will lead Sparks’ creative, strategy, client services, operations, and production functions.

Exhibitus Launches EXstudios

Exhibitus today announced the launch of EXstudios, a dedicated experiential strategy and creative ideation studio that formalizes and expands the experiential work the company has been delivering to clients. EXstudios represents a focused evolution of Exhibitus’ existing capabilities, designed to place greater emphasis on front-end strategy, creative development, and experiential storytelling across a wider range of face-to-face marketing channels.

UFI Welcomes Raya Al Taher

UFI, The Global Association of the Exhibition Industry, is pleased to announce the appointment of Raya Al Taher as Research Coordinator. In her role, Raya will work alongside Research Manager Christian Druart and Research Coordinator Natalia Limonova-Bonnel to conduct analyses and reports that support UFI’s strategic insights for the global exhibition industry.

Good Time Creative Expands

As Good Time Creative (GTC) enters its fifth year in business, the Chicago-based experiential design and event production agency is excited to welcome three new team members to its creative, operational, and marketing departments. Baylee Albano joins as Experiential Designer, Natalie Doyle as Account Manager, and Charlotte St. Raymond as Marketing & Business Development Coordinator. 

Jack Morton and Impact XM Unite

 Impact XM and Jack Morton, two of the world’s leading brand experience agencies, today announced that they are merging to create one of the industry’s most comprehensive global experiential partners.  The agency will be supported by The Riverside Company, a global investment firm that believes deeply in the power of experience and the long-term growth of the category.

Lime Media Group Appoints New Leadership

Lime Media Group announced key leadership appointments to support the company’s continued growth and operational scale. Bart McCollum, formerly Integrator of Lime Media, has been appointed President, and Spencer Rose has joined the leadership team as Chief People Officer and Head of Teams & Talent.

Atlanta Convention & Visitors Bureau Promotes Bruno Njiensi

Atlanta Convention & Visitors Bureau (ACVB) announces the promotion of Bruno Njiensi to accounts payable manager. Njiensi will now oversee and streamline ACVB’s accounts payable function. His responsibilities will also include managing vendor relations and compliance, maintaining financial schedules and the fixed asset register and tracking organizational commitments and concessions.

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