MSM Inc., a woman-owned leader in trade show exhibits and experiential marketing, has appointed Kelley Bridenbaugh to lead its marketing strategy and brand growth initiatives.
Bridenbaugh joins MSM from Karma Water, where she served as Head of Marketing, overseeing brand development, integrated campaigns, and national growth for the functional beverage company. In addition to leading marketing, she managed all trade show strategy and logistics, gaining firsthand experience in the full lifecycle of exhibit planning—from brand objectives through on-site execution.
In her new role at MSM, Bridenbaugh will lead marketing strategy with a focus on elevating the company’s national presence, strengthening its “digital front door,” and supporting continued growth across its award-winning brand experience and exhibit portfolio.
“We are thrilled to welcome Kelley to the MSM team,” said Donna Shultz, Founder & CEO. “Her experience leading marketing for a national brand, paired with her deep understanding of trade show logistics from the client side, gives her a valuable perspective. She is exactly the kind of strategic, hands-on leader who can help us continue to grow and evolve.”
Bridenbaugh shared, “I’m excited to join a company known for creating best-in-class brand experiences. Having led trade show strategy and execution from the client side, I understand how much goes into delivering a seamless and impactful presence on the show floor. MSM’s commitment to thoughtful, high-impact environments is exactly what drew me here.”
To learn more about how MSM Inc. helps brands exhibit greatness through award-winning design and logistics, visit www.msmxp.com
