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Balluun, the global leader in social commerce technology, announced Feb. 19 a strategic partnership with Live Love Spa, an organization representing the spa community, to create a digital marketplace for the spa and wellness industry on the Balluun 365 platform.

The collaboration will integrate Balluun’s powerful software-as-a-service platform with Live Love Spa’s online portal.

“Thanks to the innovative cloud platform from Balluun, we are able to bring more benefit to the spa and wellness industry with digital commerce and social networking services for our business-to-business ecosystem,” said Lisa Michaelis, CEO, Live Love Spa.

Based in Santa Ana, Calif., Live Love Spa annually hosts 17 tradeshow events in the U.S. and also powers livelovespa.com, a digital directory for 8,000 spa brands, wellness professionals as well as employees and therapists.

“Balluun 365 is a platform not to replace tradeshows with virtual events but to be the social commerce partner for wholesale trade,” explained Peter Koch, Co-Founder and Chief Product Officer of Balluun.

The digital marketplace for the spa and wellness industry powered by Balluun 365, set to launch this June, will be found at http://www.livelovespa.com and is.

The Balluun Directory is the powerful discovery engine for tradeshows, events and conferences.

For more information, visit directory.balluun.com.


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