Beauty is on the minds of executives this week as the Premier Orlando International Beauty Show renewed its contract with the Orange County Convention Center through 2019.
The home-grown show, spearheaded Premier’s Founder and President Howard Britt, has played an important role in Orlando’s economic impact to the tune of $91 million annually.
“We are proud of Premier’s success and very excited to announce another multi-year contract this year at OCCC,” stated Kathie Canning, executive director, Orange County Convention Center. “Premier’s growth is a perfect example of how a destination can help grow a tradeshow.”
Premier Orlando International Beauty Show is the largest beauty show in the nation. The five-year contract extension keeps up the momentum for the emergent event, which encompasses a quarter million square feet of exhibit space and attracts more than 54,000 people to OCCC over two days.
“As the largest professional beauty event in the United States, this show attracts visitors from more than 35 countries and 50 states,” said George Aguel, president and CEO, Visit Orlando. “The success and growth of the show is a testament to the appeal of the destination, our convention and tradeshow industry’s members as well as our focus on ensuring the continued success of our long-term clients.”
Celebrating more than 30 years of success, the Orange County Convention Center is the second largest convention facility in America.