New modular solutions—including industry-first certified frames and versatile doors—transform tradeshow design
by Mark Hebert, Exhibit City News
beMatrix continues to push the boundaries of modular exhibit design with the launch of eight new products introduced during an exclusive webinar on February 26. Hosted by Technical Trainers Travis Fulton and Yoni Kaplan, the online event showcased product demonstrations, industry insights, and the company’s latest efforts to improve flexibility, efficiency, and sustainability in exhibit construction.
Known for its versatile b62 frame system, beMatrix has long been a favorite among exhibit builders, general contractors, and event producers for its tool-free assembly, reusability, and seamless integration across walls, floors, and ceilings. With this latest wave of innovations, the company reinforces its commitment to smarter, more adaptable, and sustainable solutions for the industry.
Innovation Rooted in Practical Needs
Each product addresses specific challenges exhibit builders regularly face. The SEG Post now features a symmetrical design, making installation easier and eliminating orientation issues. The new Self-Closing Pivot Door enhances customization, offering multiple pivot and handling solutions in a single door, while the Glass Door provides a freestanding option, allowing placement anywhere—even at corners—without needing additional support.
For builders looking to experiment with dynamic structures, the 120° post opens fresh design possibilities, and the 124 Wide Hole Cover ensures a cleaner finish for double walls and lightboxes. The 124D Perfect Corner Lightbox adds flexibility, simplifying seamless illuminated columns or hanging signs. Meanwhile, the new 124D Lightbox Accessories expand mounting capabilities for monitors, metal shelves, and other display elements.
A small but significant update is the Universal Multifunction Pins, providing additional connection options to further enhance the system’s modularity.
Raising the Bar for Exhibit Design
Among all the new releases, beMatrix’s updated door solutions stand out with enhanced durability, a self-closing pivot, and seamless integration with SEG fabric. Although the redesigned SEG Post might seem subtle, it’s expected to reduce setup time, improving efficiency and ensuring smoother builds on show floors.
Beyond functionality, these additions elevate the overall look and feel of exhibits. The Glass Door, for instance, offers an elegant, modern aesthetic and can be outfitted with rigid substrates to match an exhibit’s branding.
A Commitment to Sustainability
Sustainability remains at the forefront of beMatrix’s innovations, and the company’s ClimatePartner Certified Frames are the first in the industry to earn this designation. This certification ensures that frames meet strict climate-neutral standards, helping builders achieve sustainability goals without sacrificing design flexibility. Those interested can explore the certification details here.
Live Demonstrations and Immediate Availability
During the webinar, attendees got a firsthand look at each product’s capabilities through live demonstrations, use-case discussions, and insights on how these innovations reshape exhibit design. All eight products are available immediately, allowing builders to integrate them into their upcoming projects.
Driving the Industry Forward
David Freeman, Director of Sales and Marketing at beMatrix USA, emphasized the company’s dedication to innovation, stating:
“Our team is thrilled to continue pushing the boundaries of innovation in the exhibit and live event space. These new products are designed to help our customers create inspiring designs and unlock new possibilities for exhibit builders around the world.”
The Full Product Lineup
Here’s a closer look at beMatrix’s latest innovations:
- 124D Perfect Corner Lightbox
Add hanging signs, standalone displays, and more without unsightly seams or exposed metal.
- Corner Posts (120° Corner Post & Quad SEG Corner Post)
More corner posts, more possibilities! The 120° Corner Post gives your designs a unique shape, while the Quad SEG Corner Post enables seamless SEG fabric coverage on corners.
- ClimatePartner Certified Frames
The industry’s first ClimatePartner Certified frames, ideal for sustainable exhibit design.
- Self-Closing Pivot Door
The Self-Closing Pivot Door offers more stability, durability, and a higher-quality finish, plus an optional porthole for additional customization.
- Glass Door
Freestanding glass doors compatible with any beMatrix build, ADA-compliant with adjustable hinges, and no longer requiring glass wall support.
- B124 Cover Profile
The new 124mm wide cover is designed to hide the a double wall or the holes of a 124mm lightbox.
With these latest innovations, beMatrix once again proves why it remains a leader in modular exhibit solutions. Through greater design flexibility, improved efficiency, and sustainability, the company continues redefining possibilities for exhibit builders worldwide.
For more details, visit www.beMatrix.us.
