beMatrix, designer and manufacturer of a modular frame system for exhibit builder, general contractor, event producer, production house, retail builder and beyond, took home the 2020 EDPA EDDIE Award for “Exhibit Space 20’ x 20’ or Larger.” beMatrix wowed the EDDIE Award judges with the self-promotional exhibit it created for EuroShop, an international retail trade fair held in February in Dusseldorf, Germany (pictured above, right and below).
“I was honored to accept this award on behalf of our European team,” says Tara Ericson, CEO beMatrix USA. “Their hard work and the hard work of our partners made this all possible.”
Immersive, Stylish and Award Winning
The beMatrix exhibit immersed attendees in a multi-media environment constructed with the beMatrix modular frame system. Resembling a factory on the exterior and styled like a modern office building on the inside, the exhibit showcased the wide range of design styles that can be achieved using beMatrix. As visitors explored the exhibit, they learned how to apply beMatrix components to their own projects and left inspired to integrate beMatrix into their own designs. New products highlighted in the exhibit included beMatrix Xtreme Solutions—the beTruss trussing system and Double Deck second story building system. Multiple applications of beMatrix LEDskin showed off seamless modular LED display panels in flat, curved, and corner-wrap configurations.
Sponsored by the Experiential Designers and Producers Association, the EDDIE Awards recognize outstanding creative achievements for self promotion within the experiential/event industry. Work done behalf of clients is ineligible. Their members combine marketing, design and production leadership to help organizations create effective face-to-face customer experiences and environments for tradeshows, events, corporate environments, museums, retail, education and entertainment.
The EDDIE Awards are given in six categories:
· Small Exhibits
· 20’ x 20’ or Larger
· Print Matter
· Campaign, Online or Multi-Media
· Best End-to-End Customer Experience
The six EDDIE Awards judges praised the exhibit for its success in demonstrating the unique attributes of each beMatrix offering. “The experiences in this exhibit were strategic and put the company’s offerings in the best possible light,” said the judges.
beMatrix® designs and manufactures the renowned aluminum frame system beMatrix b62®. Affectionately known as “the system with the holes,” beMatrix is a Tooless™, continuously-reusable frame system for exhibit builder, general contractor, event producer, production house, retail builder and beyond. beMatrix is recognized for its quick and easy construction and for its versatility—each frame can be used as a floor, wall or ceiling. The system is a full, 360-degree solution that includes straight and curved frames, doors, counters, lighting and wall-mounting accessories. Panel infill options include hard panel, fabric, LEDskin® integrated video screens and infinite custom solutions. Frames are produced and delivered throughout North America from a state-of-the-art production facility in Atlanta, Georgia—with global manufacturing facilities located in Belgium and around the world. beMatrix is currently used by more than 500 North American partners and is available in 63 countries around the world. For more info, visit www.bematrix.us