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Berlin’s IFA Keynote to Focus on Technology

(Pictured above: Hakan Bulgurlu, chief executive officer at Arçelik, will talk about technology and innovation at IFA Sept. 6-11 in Berlin)

Arçelik, parent company to 12 global brands including two of Europe’s largest Beko and Grundig, is striving to shape technologies for the benefit of people and the environment in all 146 countries it operates in worldwide.

As part of the keynote for IFA Sept. 6-11 in Berlin, Arçelik Chief Executive Officer Hakan Bulgurlu will present the company vision of “well-being for all.” As a passionate industry leader, Bulgurlu will demonstrate his strong position on product and innovation as well as the importance of how products developed by Arçelik affect people’s lives.

“Used in an innovative way, technology can help improve people’s skills, and thus their everyday lives, and secure our future,” Bulgurlu says. Through continuous investment in R&D and product innovation, Arçelik and its more than 30,000 employees are focused on building a portfolio of leading brands.

At the IFA keynotes, international outstanding decision-makers from consumer electronics, home appliances and related industries communicate their personal visions. The IFA keynote program will provide insights into current and future developments in all relevant areas: Lifestyle, Telecommunications & Infrastructure, TV & Entertainment and Home Appliances.

IFA is the world’s most inspiring tradeshow for consumer electronics and home appliances. It will take place at the Berlin Exhibition Grounds (ExpoCenter City) from Sept. 6-11. Alongside the event, IFA Global Markets takes place at STATION-Berlin from Sept. 8-11 and is IFA’s international sourcing platform for OEMs, ODMs, suppliers, component manufacturers and undiscovered brands from all over the world. For more info, visit www.ifa-berlin.com/IFAkeynotes.

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