BMA House recently conducted research into Christmas gifts from 375 organizers and suppliers across the industry.
Despite a disappointing 17 percent of respondents saying they send cards and gifts with no consideration for the environment, the majority give something that is not only positive for the recipient but also the wider world:
· 23 percent – sustainable Christmas cards
· 11 percent – sustainable gift
· 18 percent – charitable donation
· 10 percent – electronic Christmas card
These results clearly show that the majority of organizations are thinking about their environmental impact when it comes to Christmas wishes. This represents a great opportunity for suppliers of sustainable gifts, as it is clear that people want to give in a responsible way.
This year BMA House for example has given away nearly 100 Christmas tree seeds and planters. These sustainable gifts are free of plastics, easy to post and create a long-term link and memory for the recipients. The custom branded Christmas Tree Desktop Garden Tube is made from recycled brushed aluminum and is supplied with an innovative seed ball that will germinate in around 7-14 days. The seeds consist of ‘Fraser Fir’, scientifically known as Abies Fraseri which is a popular Christmas Tree as it is fast growing.
“It is so pleasing to see the growing positive attitude to responsible giving,” says Kat Winfield, venue manager at BMA House. “Despite so many positive messages for goodwill and happiness, Christmas can also be a time of needless waste. Seeing so many organizations take a positive step is wonderful news and bodes well for the future.”
The 375 respondents described themselves as:
· 208 event organizers and buyers
· 144 events delegates or attendees
· 23 event suppliers / industry partners
With period features and state-of-the-art AV facilities, BMA House in central London provides an enticing mix of history and technical excellence that never fails to impress organizers and delegates alike. For more info, visit http://www.bmahouse.org.uk/