Hill & Partners Inc., a full-service tradeshow exhibit design firm recognized for its services, recently partnered with Celliant to bring the manufacturer of the leading proprietary responsive textile technology to the Outdoor Retailer Winter Market 2012, held January 19-22 at the Salt Palace Convention Center in Salt Lake City, Utah.
Hill & Partners brought Celliant to the show with a 20-by-30-foot island booth divided into a corporate branded lounge area and a demo section that showcased the science behind the patented Celliant technology.
The corporate branded portion of the booth used aluminum panels to create a back wall that highlighted the company’s logo. The backdrop was partnered with a comfortable seating area and halo-lit graphics that imparted the history of Celliant.
The demo component of the predominantly gray, green and blue two-sided island exhibit featured a 20-foot long display area, where half-sphere domes charted the development and manufacture of Celliant. Thermal cameras illustrated the effects Celliant has on the body, effectively calling attention to the product that is considered revolutionary technology.
“It was a pleasure to bring Celliant to Outdoor Retailer Winter Market with an inventive booth that placed the spotlight on this innovative and proprietary product,” said Michael McMahon, president and CEO of Hill & Partners Inc.
Celliant, manufactured by Hologenix LLC of Santa Monica, Calif., is an evolutionary, patented technology that harnesses and recycles the body’s natural energy through the medium of fibers. The unique technology incorporates 13 optically responsive minerals, embedded into the core of the fibers, which modify visible and infrared light.
“Working with Hill and Partners has really helped to grow our business,” said Seth Casden, CEO of Celliant and Hologenix LLC. “Their design creativity and ability to work under extremely tight deadlines has enabled us to present our technology in the most cutting-edge manner possible. We would recommend them to anyone looking to create a fresh look for their brand.”
