The International Man: Doing a Tradeshow in Italy
December 16, 2019
by Larry Kulchawik This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing
by Larry Kulchawik This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing
by Larry Kulchawik Many of the top industry global tradeshows take place in Germany. Every year there are about 150 international tradeshows in which more
by Larry Kulchawik Author’s Note: The second edition of Trade Shows from One Country to the Next was recently released. The guidebook is about international marketing with
by Larry Kulchawik The second edition of Tradeshows from One Country to the Next was recently released. The guide book is about international marketing, with
by Larry Kulchawik After 45 years of doing trade show and event stuff, I think back about some of the missteps I have taken along
by Larry Kulchawik The biggest mistake that U.S. companies make when taking their U.S. tradeshow experiences abroad is assuming that their formula for success in
by Larry Kulchawik Over the past 30 years, U.S. exhibit industry pioneers have crossed the line of “normal” and pushed to create a new normal
by Larry Kulchawik I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about
Tips for Adapting Your U.S. Exhibiting Strategies to the International Stage by Larry Kulchawik The biggest mistake that U.S. companies make when taking their U.S.
by Larry Kulchawik Five countries account for 64 percent of all major world tradeshow events conducted —Germany, USA, Italy, France, China—per UFI research. The top
by Larry Kulchawik It has been said that the meeting and exposition industry in North America contributes nearly $100 billion to the GNP of the
by Larry Kulchawik In North America, the convention and meeting industry is said to generate nearly $100 billion to the US economy- ranked #22 in
