The International Man: Expect the Unexpected
April 21, 2020
by Larry Kulchawik Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that
by Larry Kulchawik Over the past ten years the American marketplace is now more comfortable doing international business than ever before. The added confidence that
Will the marketing investment for a U.S. tradeshow ever get cheaper? by Larry Kulchawik A recent survey study from the CEIR Pulse Poll noted that
by Larry Kulchawik This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing
by Larry Kulchawik Many of the top industry global tradeshows take place in Germany. Every year there are about 150 international tradeshows in which more
by Larry Kulchawik Author’s Note: The second edition of Trade Shows from One Country to the Next was recently released. The guidebook is about international marketing with
by Larry Kulchawik The second edition of Tradeshows from One Country to the Next was recently released. The guide book is about international marketing, with
by Larry Kulchawik After 45 years of doing trade show and event stuff, I think back about some of the missteps I have taken along
by Larry Kulchawik The biggest mistake that U.S. companies make when taking their U.S. tradeshow experiences abroad is assuming that their formula for success in
by Larry Kulchawik Over the past 30 years, U.S. exhibit industry pioneers have crossed the line of “normal” and pushed to create a new normal
by Larry Kulchawik I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about
