The International Man: Doing a Tradeshow in Italy
December 16, 2019
This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing tradeshows in select
This column is an excerpt from my book, Tradeshows from One Country to the Next. I hope to share highlights about doing tradeshows in select
Many of the top industry global tradeshows take place in Germany. Every year there are about 150 international tradeshows in which more than 180,000 exhibitors
Author’s Note: The second edition of Trade Shows from One Country to the Next was recently released. The guidebook is about international marketing with a focus on
The second edition of Tradeshows from One Country to the Next was recently released. The guide book is about international marketing, with a focus specifically
After 45 years of doing trade show and event stuff, I think back about some of the missteps I have taken along my international journey.
The biggest mistake that U.S. companies make when taking their U.S. tradeshow experiences abroad is assuming that their formula for success in the U.S. will
Over the past 30 years, U.S. exhibit industry pioneers have crossed the line of “normal” and pushed to create a new normal within the tradeshow
I had a recent discussion with colleagues from Japan and Germany. The discussion was about exhibit design trends. Both felt strongly about the concept of
Tips for Adapting Your U.S. Exhibiting Strategies to the International Stage The biggest mistake that U.S. companies make when taking their U.S. trade show experiences
Five countries account for 64 percent of all major world tradeshow events conducted —Germany, USA, Italy, France, China—per UFI research. The top exhibit suppliers have
It has been said that the meeting and exposition industry in North America contributes nearly $100 billion to the GNP of the economy. Of this
In North America, the convention and meeting industry is said to generate nearly $100 billion to the US economy- ranked #22 in contribution to the
