Hamilton is a 75-year-old event marketing agency that provides cutting-edge brand experiences for companies throughout North America. Their Chief Marketing Officer Courtney Soice told me,
by Calanit Atia, Exhibit City News ASTOUND Group, with offices in Toronto, Las Vegas, and Milwaukee, has been astounding customers since 2001. The company
Airport Code: MSY Location: 1 Terminal Drive, Kenner, LA Date Opened: World War II as a government airbase, given to civilian control in 1946. Size:
by Rob Dowda, Owner, SpeedPro Direct Immersive experiences are becoming increasingly popular as brands strive to leave a lasting impression and enhance customer engagement.
Impressions, badge scans, leads, MQLs, SQLs, in-booth demos – all the same metrics having all the same fun. But I have a new metric to
by Richard Erschik, Exhibitor Training Webinar In a perfect world, executing a flawless trade show lead management strategy would be a seamless and rewarding process,
In 2004, Alison Wainwright was the person to call when you needed a unique item for your event booth. “I guess I’m known for being
Key Trends Shaping the Events Industry in 2024 Part 2 This digital version includes Trends Six through Nine. For the first half of this story,
(Image of IBM Under the Surface 2023) The Legacy of George P. Johnson In the ever-evolving landscape of experiential marketing, one name commands attention: George
by Bob McGlincy, Willwork U.S. tradeshows today are a $100 billion dollar industry that attracts over 80 million attendees a year. Tradeshows promote brands,
Key Trends Shaping the Events Industry in 2024 “May we live in the most interesting of times.” We live in a world of relentless transformation.
As a 20-year veteran of corporate event management at Fortune 50 companies, at one point responsible for a more than $20 million third-party event sponsorship
