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The Road Less Traveled

(Image of IBM Under the Surface 2023) The Legacy of George P. Johnson In the ever-evolving landscape of experiential marketing, one name commands attention: George

The Evolution of Trade Shows

by Bob McGlincy, Willwork   U.S. tradeshows today are a $100 billion dollar industry that attracts over 80 million attendees a year. Tradeshows promote brands,

Navigating What’s Ahead Part 1

Key Trends Shaping the Events Industry in 2024 “May we live in the most interesting of times.” We live in a world of relentless transformation.

How Decisions are Made on the Inside

As a 20-year veteran of corporate event management at Fortune 50 companies, at one point responsible for a more than $20 million third-party event sponsorship

Boston: Eat, Sleep, Play

EAT If you get hungry at a convention at BCEC, you don’t have to go far to grab some grub. Levy Restaurants runs the onsite

Lost in Translation

How This Millennial Boss Tries to Speak ‘Centennial by Paco Collazo, Happy Projects In recent years, the landscape of our industry has undergone significant changes,

Help Wanted!

Post-pandemic businesses of all types and sizes are short on staffing and talent all around the country. We hear about it on the news, see

As_The_Saws_Turn Jim Obermeyer

All in the Family

I am exhausted sitting on an airplane, very early in the morning—but it’s a good kind of exhaustion—when you have just spent four days with

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