I’ll keep my introduction short, as my space is limited this month due to some of the obituaries whose names and/or photos grace the same
John Riddle At ease and knowledgeable on the tradeshow floor, John Riddle is in his element as he speaks with exhibitors and attendees at the
Welcome back! In today’s class, we will discuss the power and prestige of presenting, also known as speaking, at tradeshows. We have gone over this
Cause-related marketing, or consumption philanthropy, is the act of supporting a charitable cause while selling a product or service. We all participate in this kind
This question has come up more than once in recent months around our company. As we have seen a flurry of design opportunities present themselves
Day in and day out, I consult with all kinds of employers: entrepreneurs, large and small corporations and associations. I’m now certain of one thing:
I grew up relying on newspapers as my primary source of information about the world around me. When I was a kid, Chicago had four
With the slow summer season gripping the tradeshow industry in July and August, many of you are no doubt coming off of family vacations or
I’m sure by now, everybody in the tradeshow industry is aware of the sweeping changes enacted by the Illinois Legislature, which were overturned by Federal
This time, we are going to take a look at reference checks – a difficult, and often unpleasant, subject for many companies. As unbelievable as
