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August 29, 2026 3:37 AM
  • Superior Logistics

Features

The Talent Gap Is Real. The Opportunity Is Bigger.

April 20, 2026

The exhibit and event industry is expanding. The talent pipeline to sustain it may not be. That is not a workforce issue, necessarily. It is more of a visibility issue.
Most young professionals do not know this career exists. They graduate with degrees in marketing, design, communications, and business, yet few are introduced to an industry where creativity meets strategy, where logistics meets storytelling, and where real-time problem solving drives measurable business results.

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AI, Empathy, and the Future of Networking: Where MatchPoint Fits In

April 20, 2026

From generative design tools to predictive analytics, AI is embedded in how events are planned, marketed, and measured. But amid the excitement, event professionals are grappling with a nuanced question: How do we use technology to enhance human connection, not replace it?

Women in Leadership: the View in LATAM

April 20, 2026

Across the global exhibition industry, leadership roles—particularly at the CEO and executive level—remain predominantly held by men. While this imbalance exists worldwide, it is often more pronounced in Latin America, where cultural norms, structural barriers, and limited access to executive networks have historically slowed women’s advancement to top decision-making positions.

Revenue Is Up. Why Is This Getting Harder to Run?

April 17, 2026

Growth isn’t the problem. The business just can’t keep up with what it’s being asked to do.

From the outside, it looks like momentum. Revenue is up. The pipeline is active. The team is bigger than it’s ever been.

Inside, it feels different.

Your Best Revenue Might Be Your Worst Clients

April 10, 2026

It’s two weeks before the show opens and your phone rings. The client has decided the configuration is wrong. Not the graphics — the entire layout. The booth they approved six weeks ago, the one your crew has already started prepping, needs to come apart and go back together differently.

Waiting Through The Ages

April 8, 2026

Have we as a culture really changed that much in 100 years? Have we really advanced as a society? Has technology really had the great impact we think it has?

In Memoriam: Michael “Mick” Parrott

April 7, 2026

Michael Verne Parrott, 86, of Fort Wayne, Indiana, died Sunday, March 29, 2026. Born March 2, 1940, in Marshall, MN, he was the eldest son of Robert Belgrove and Paula Verne Parrott, also of Fort Wayne. A 1958 graduate of Southside High School, Parrott earned his BA from Carleton College and MBA from the Stanford Graduate School of Business. He was an officer in the US Air Force and was awarded the American Spirit of Honor Medal in 1964, completing his service at the 122nd Tactical Fighter Wing of the Indiana National Guard. 

AI in the Real World

April 6, 2026

Artificial intelligence is showing up across the tradeshow industry, from early design work and planning to marketing and day-to-day operations. At the same time, recent research has raised concerns about how frequent reliance on these tools may affect problem solving, judgment, and independent thinking, particularly among younger workers who engage with them most often.

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047 - How to Stand Out on a Crowded Trade Show Floor

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