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August 29, 2026 6:07 AM
  • Superior Logistics

Features

FIT Exhibition and Experience Design Program Celebrates 20 Years

March 23, 2026

Of the common questions asked in the tradeshow, exhibitions, and events industry the most asked is this: how do we let people know we exist? Furthermore, how do we inspire and help cultivate the community to help it grow? Education has often been the answer sought, whether that is in mentorship or training programs. Of these programs, one has stood out and in 2025 it celebrated a pivotal milestone.

When an Industry Starts Thinking Like an Owner

March 20, 2026

An old friend and colleague sent me a message after reading something I wrote recently on LinkedIn about the tradeshow industry. One line stuck with me. He said, “Our industry is so different now because you and Jack introduced the exit pathway for Nth Degree through private equity. It forced the industry to become more disciplined. Numbers matter.”

Duty of Care and the Event Professional’s Obligation to Be Ready

March 20, 2026

It’s a dangerous world out there. That would ring true at almost any point in history — but it feels especially relevant in March 2026. Natural disaster risks are driving up insurance costs. Criminals are targeting popular resort destinations. Armed conflict has shuttered major global travel hubs. And the events industry, by its very nature, puts groups of people together in places that can be every bit as vulnerable as they are beautiful.

It’s Time for Show Organizers to ‘Own’ Exhibitor Training

March 16, 2026

Tradeshows are getting more expensive every year. Floor space, freight, drayage, labor, travel, hotels. The investment keeps climbing. Yet one thing hasn’t changed in decades: most exhibitors still don’t know how to produce measurable ROI from that investment.

Brains Behind the Bots

March 16, 2026

Last fall, we ran an experiment inside Club Ichi that scared a lot of people (that was the point).

We called it Brains Behind the Bots, a live event built as part of an AI Hackathon. The premise was simple: what happens if we let AI help build an event from the ground up, in real time, with professionals watching every decision, mistake, and course correction?

Exhibit Designer Education: The Start of Formal Exhibit Design Training

March 9, 2026

Today, an exhibit designer is required to do more than design 3-D architecture. Exhibit design is a creative and technical process of crafting immersive spaces (like museums, tradeshows, or marketing centers) to tell a story and convey a message through a blend of architecture, graphics, technology, and interactive elements, that focus on engaging visitors and guiding a visitor to become emotionally involved.

Chicago Tracks March Tradeshow Volume, Stadium Planning, and Hotel Investment

March 9, 2026

Chicago’s March docket brings a full mix of buyer-driven tradeshows, venue positioning, and big-ticket planning. McCormick Place anchors the month with The Inspired Home Show and a late-March run of healthcare and pop-culture events, while the Chicago Auto Show added an overlanding campout and its First Look for Charity gala raised $2.03 million.

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047 - How to Stand Out on a Crowded Trade Show Floor

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