The Tradeshow Evaluation Form
November 1, 2013
Possibly the best, or at least most monetarily accurate, way to measure your ROI for a tradeshow is to determine the total sales dollars derived
Possibly the best, or at least most monetarily accurate, way to measure your ROI for a tradeshow is to determine the total sales dollars derived
Exhibit City News followed up with Geoff Donaghy, president, AIPC, on the success of this year’s International Association of Convention Centres (AIPC) Conference, held this
Las Vegas Sands Corp., a developer and operator of integrated resort destinations, continues to set the industry standard in developing sustainable business practices with a
I always get that fluttery feeling of excitement when I walk up to the exhibitor registration desk at a tradeshow; for me, even though I
Explaining who they are and why they practice corporate social responsibility (CSR) are defining statements that are central to how the leadership and employees at
Folks who create exhibits wield power. The selection and juxtaposition of objects, use of sensory and emotive media, manipulation of the brand and the dynamic
1893: World’s Columbian Expo celebrates anniversary of Christopher Columbus’ voyage
Most of us think about technology on a mostly two-dimensional plane as we flick our way from screen to screen on touchscreen glass. But today’s
UBM plc’s commitment to improving its carbon emission performance across all UBM premises worldwide has been recognized in the 2013 CDP FTSE 350 Climate Change
Whether you order your I&D labor from the General Contractor or an EAC, you pay for labor by the hour; normally starting with a minimum
It is difficult to tally the true cost of the government shutdown, but it is safe to say that virtually every sector of American business
It’s autumn, and we’re in the thick of another very busy tradeshow season.
