Convention Data Services (CDS), a provider of registration and lead management services, and Stone Fort Group, acting on behalf of Automotive Service Association (ASA), signed a three-year deal.
Under the agreement, CDS will provide registration and lead management services for 2014 NACE|CARS, a tradeshow filled with the latest products and services from vendors committed to supporting the automotive industry and key networking opportunities.
Stone Fort Group is a digital and live event media startup serving niche communities in the industrial B2B marketplace. Co-founders Sean Guerre and Brian Nessen have extensive tradeshow and conference experience.
“Our team is excited to be involved with ASA and NACE|CARS,” said Nessen, principal, Stone Fort Group. “However, the 2014 event brought the challenges of a new show location in Detroit and a new date, three months earlier than in previous years. With the shorter, nine-month turnaround, we needed a partner who could move quickly while dealing with multiple co-located events. CDS responded with the necessary solutions, technology and customer service.”